Online Advertising - Kiplinger.com

ONLINE MEDIA KIT

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2007 Online Media Kit (PDF)

Kiplinger.com Creative Guidelines (PDF)


Timely, Trusted Personal Finance Advice & Business Forecasts

Advertising on Kiplinger.com is an excellent way to help build your business. Kiplinger.com offers up-to-the-minute financial news, informative columns, financial calculators, stock quotes and selections from Kiplinger's Personal Finance magazine. The site is divided into categories that cover investing and personal finance topics such as mutual funds, credit, insurance and planning for college and retirement.

Kiplinger.com Users Are:

Affluent Working Professionals

Average HHI: 81K

HHI 75K+: 54%

Professional/Managerial: 40%

College/Post-College Graduates: 63%

Male: 66%, Female: 34%

Age 35-54 Years: 48%

Active and Savvy Investors
Compared to our Competitors
Kiplinger.com Users Rank #1 For:

Owning a Brokerage Account: 84%

Shopping for Investments Online: 52%

Shopping for Stocks Online: 41%

Owning Mutual Funds: 42%

Portfolios Over 50K: 71%

Over 100K: 53%

Over 250K: 33%

AVAILABLE PLACEMENTS

Placement	Size	Maximum File Size	Rich Media Accepted	Run of Site	Targeted
Leaderboards	728x90	50KB	Yes	Yes	Yes
Skyscrapers	160x600	50K	Yes	Yes	Yes
Rectangles [Top/Bottom]	300x250 336x280	50K	Yes	Yes	Yes
Buttons	88x31 120x60	50K	Yes	Yes	Yes
E-mail Newsletter Sponsorships [Top/Bottom]	4 Lines of Text	Max 50 Characters per Line	No	N/A	N/A
Webcast Video Sponsorships	15 Seconds	WMV File Preferred	Yes	Yes	No
Podcast Sponsorships	30 Seconds	MP3 File Preferred	No	Yes	Yes

Contact Information
Liz Martin
Online Advertising Sales Manager
Phone: (202) 887-6541

Online Contact Form

*Demographic source: @Plan 2006 Statistics