Shark Tank's Barbara Corcoran to Entrepreneurs: Enough With the 'Fancy Talk'
The successful businesswoman offers advice on turning fledgling ideas into winning businesses.
Unlike other prominent entrepreneurs who made it big before graduating college, Barbara Corcoran (pictured at left) found great success later in her career. In 2001, she sold her New York-based real estate firm the Corcoran Group for $66 million after 28 years at the helm. Since then, Corcoran has gone on to make an even bigger name for herself in the business world and beyond. She is a regular real estate contributor on NBC's "Today" show, has written several books and is currently a panelist on ABC's reality TV competition series "Shark Tank."
See Our Slide Show: 6 Millionaire Moms
Kiplinger.com spoke with Corcoran about how taking risks early-on in her career proved beneficial, what makes a new start-up stand out, as well as her unusual approach to maintaining wealth. Here are edited excerpts from our interview:
What's one key piece of advice you'd give to a budding entrepreneur?
Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Don't waste time thinking about it. One of the biggest problems many entrepreneurs have is they spend too much time thinking about the process. They think they have to get a patent first or hire a PR firm right away -- what a waste of time.
I can't remember who said it, but there's an old saying: 'You don’t have to get it right, you just have to get it going.' All you need to do is get a prototype, walk out there and see if anyone will buy your product.
Looking back at your professional journey, when did you realize you were on the path to becoming wealthy?
I can't say that I ever had that exact thought. I do remember, though, the moment when I thought I could actually "make it." It was 1985 -- about 16 years into my career. I ordered new cars for both of my parents and had them delivered to their retirement home in Florida. Growing up we always had clunker cars. I got my dad a beige Lincoln Town Car and bought my mom a blue Pontiac convertible. That was and probably still is the most thrilling moment for me, because I had the power to do that for them.
What's the biggest risk you took?
I never really thought about the risk. For me, it was more about the excitement of taking a shot at it. I remember in 1979, the market was doing horribly. I decided to plunk down a ton of money to rent out an entire floor of a building on Madison Avenue [in New York City]. It was a gut renovation and we built it to look like a state of the art spa with luxury finishes. Given the way the market was at the time, I had no business doing that. In my heart, I felt that if I took that plunge it would work out and it did.
What's the one thing you would have done differently?
I would've had a baby sooner. I had my first child at age 46. Becoming a mother is the most satisfying work I’ve done. When it comes to work/life balance, there is no such thing as balance. If you're a mom, you're a mom 150%. If you're a mom and you have a business that you're serious about, it's the same thing. Something eventually has to give and it will most likely be you. You'll always feel like you're on "E."
What are you doing to make your wealth last other than invest in new ventures on "Shark Tank"?
My personal goal is simple: to not lose the money I have until I'm dead. My unsophisticated plan is taking a $1 million profit from the stock market -- which doesn't necessarily happen every year -- and buying old lady bonds with it that return a very low tax-free return. Just doing that allows me to keep up my standard of living. I don't want to lose a lot of money or make a lot of money, just keep up my happy standard of living.
What are the key factors that make a "Shark Tank" pitch a winner to you?
For me, it's never the pitch -- it's about the entrepreneur. I look for someone who's really good at taking the pressure of a shark attack. If they can handle that, it lets me know they can probably handle all of the other pressures that come with a start-up. I look for someone who is good under pressure and can pop back in the face of adversity.
Also, I'll go for someone who has high energy over someone with a high IQ every time. I like people who cut to the chase and can get to the point -- not just in the pitch, but in the answers, too.
Read our profile on one of the companies Corcoran has invested in on "Shark Tank": Small Business Success Story: Daisy Cakes.
What are the show-stoppers that turn off your interest immediately?
Too much fancy talk -- someone who uses those Harvard MBA-type words all the time. To me, that guy will never make money. Too much education can build false confidence. When you build a business, you need to relate to everyday people. Those are the folks you'll need to help build your business. You have to talk their talk and get them to buy-in and follow you. The guys who talk fancy distance themselves from people and typically lack the ability to see what's really going wrong, because no one tells them -- and they wouldn't listen anyway.
Another thing that bugs me is when a person has no regrets about blowing their parents' money on their business idea or no sense of urgency to pay them back. That says to me that you'll have no qualms about blowing my money, too.
If you were starting out today, which industry would you choose other than real estate?
I would start an advertising agency or a public relations firm. It speaks to my strengths. I'm a great communicator and educator. Both fields require you to use your imagination to create magic and drive sales. That's what I do best and my talent would have applied well to both of those businesses.
How do you give back to the community?
I take care of my family first. I've been putting my college-age relatives through college for some time. I even set up a trust fund for it. I've sent 23 kids to college in total. That's my main focus, but I also mentor young people in business and help various charities geared towards dyslexia.
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
Browne Taylor joined Kiplinger in 2011 and was a channel editor for Kiplinger.com covering living and family finance topics. She previously worked at the Washington Post as a Web producer in the Style section and prior to that covered the Jobs, Cars and Real Estate sections. She earned a BA in journalism from Howard University in Washington, D.C. She is Director of Member Services, at the National Association of Home Builders.
-
Here's How To Get Organized And Work For Yourself
Whether you’re looking for a side gig or planning to start your own business, it has never been easier to strike out on your own. Here is our guide to navigating working for yourself.
By Laura Petrecca Published
-
How to Manage Risk With Diversification
"Don't put all your eggs in one basket" means different things to different investors. Here's how to manage your risk with portfolio diversification.
By Charles Lewis Sizemore, CFA Published
-
Roth IRA Contribution Limits for 2024 and 2025
Roth IRAs Roth IRA contribution limits have gone up. Here's what you need to know.
By Jackie Stewart Last updated
-
How to Find Foreclosed Homes: Best Foreclosure Listings Sites
Making Your Money Last Find foreclosed homes for sale on these foreclosure listing websites. Search for properties on these free, paid or government sites.
By Bob Niedt Last updated
-
Four Tips for Renting Out Your Home on Airbnb
real estate Here's what you should know before listing your home on Airbnb.
By Miriam Cross Published
-
Five Ways to a Cheap Last-Minute Vacation
Travel It is possible to pull off a cheap last-minute vacation. Here are some tips to make it happen.
By Vaishali Varu Last updated
-
How to Figure Out How Much Life Insurance You Need
insurance Instead of relying on rules of thumb, you’re better off taking a systematic approach to figuring your life insurance needs.
By Kimberly Lankford Last updated
-
Amazon Big Deal Days Is Coming! We’ve Got All the Details
Amazon Prime To kick off the holiday season with a bang, Amazon Big Deal Days runs Tuesday, October 8 and Wednesday, October 9.
By Bob Niedt Last updated
-
How to Shop for Life Insurance in 3 Easy Steps
insurance Shopping for life insurance? You may be able to estimate how much you need online, but that's just the start of your search.
By Kaitlin Pitsker Published
-
Five Ways to Shop for a Low Mortgage Rate
Becoming a Homeowner Mortgage rates are high this year, but you can still find an affordable loan with these tips.
By Daniel Bortz Last updated