Slide Show | October 2011
5 Ways Supermarkets Trick ShoppersFollow @kiplinger
These techniques can be difficult to identify. In fact, in a hectic supermarket setting, the brain consciously processes only one-billionth of the information it receives every second. But staying conscious of your subconscious, and the tricks that marketers play on it, can help you make purchases that appeal to your wallet rather than your impulses.
We reveal five of the most common neuromarketing techniques and how to uncover them in the shopping aisle. 5 Ways Supermarkets Trick Shoppers