Small Business Success Story: Black Girls Code

Kiplinger's spoke with Kimberly Bryant (pictured at left), 48, founder and executive director of Black Girls Code, a San Francisco-based tech company, about why she left a stable career as an engineer to start her own company. Read on for an excerpt from our interview:

See Our Slide Show: 6 Surprisingly Simple Ideas That Made Millions

You’re an engineer? Yes. At Vanderbilt University’s engineering school, which I attended, there weren’t that many women, and not many women of color. I had not one female instructor. I graduated in 1989 with a degree in electrical engineering and worked in the chemical and biotech industries for 25 years.

Why Black Girls Code? In 2010, I began networking with the intention of founding a start-up. Everywhere I went, people asked, “Where are the women in tech? Where are women of color?” They weren’t available to hire, and they weren’t in the pipeline. That summer my daughter, Kai, now 16, attended a game-design camp at Stanford University with a handful of girls and 35 or more boys. She said the instructor paid more attention to the boys than the girls, and that was a moment for me. I ultimately realized that I wanted to create a program for girls to provide them with education, skills and mentorship.

From just $107.88 $24.99 for Kiplinger Personal Finance

Become a smarter, better informed investor. Subscribe from just ~~$107.88~~ $24.99, plus get up to 4 Special Issues

CLICK FOR FREE ISSUE

https://cdn.mos.cms.futurecdn.net/flexiimages/y99mlvgqmn1763972420.png

Sign up for Kiplinger’s Free Newsletters

Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.

Profit and prosper with the best of expert advice - straight to your e-mail.

How did you begin? I connected with a developer from Code for America [which promotes open-source technology and supports civic-minded start-ups] and two other biotech colleagues to put together a six-week pilot program with a computer-science and coding curriculum. We launched in late 2011 with 12 girls from Bayview–Hunters Point, a San Francisco neighborhood with high unemployment and few resources.

Where are you now? We’ve reached more than 3,000 girls of color, ages 7 to 17, from communities whose members are underrepresented in the tech industry. We offer after-school and weekend workshops and summer camps in programming, game development, robotics and tech entrepreneurship, plus hackathons, during which the girls work together to build problem-solving apps. More than three-fourths of our participants attend on full or partial scholarships that cover a nominal fee, if there is one. We have chapters in nine cities as well as pilot programs in Dallas and Miami.

How are you funded? We fund-raise for the entire program locally and nationally. Our corporate partners support the program with funding or in-kind donations of food, space and equipment. For example, Google supports the chapter in New York City, and Verizon supports Raleigh and Washington, D.C. In 2014, our budget was about $750,000, and this year it’s slightly more than $1 million. We also rely on more than 2,000 dedicated volunteers.

Do you make a living? Yes. I initially worked full-time at my job and at Black Girls Code, but in mid 2013 I bit the bullet and left the corporate world. I couldn’t take a full salary until 2014. I make a lot less than the six figures I made in private industry.

What’s your greatest challenge? To grow quickly enough to meet demand. We have as many as 40 cities that would like to have a chapter. We also hope to build an internship pipeline for our older and advanced students.

Your greatest satisfaction? We have several students who now attend colleges such as Spelman and Dartmouth, where they’re pursuing degrees in computer science and are recognized as technology leaders. They point to Black Girls Code as the primary influence on their decision to go into tech.

Esswein joined Kiplinger in May 1984 as director of special publications and managing editor of Kiplinger Books. In 2004, she began covering real estate for Kiplinger's Personal Finance, writing about the housing market, buying and selling a home, getting a mortgage, and home improvement. Prior to joining Kiplinger, Esswein wrote and edited for Empire Sports, a monthly magazine covering sports and recreation in upstate New York. She holds a BA degree from Gustavus Adolphus College, in St. Peter, Minn., and an MA in magazine journalism from the S.I. Newhouse School at Syracuse University.