Colleges Slash Sticker Prices
But lower published prices may not save you money.

The cost of attending college usually moves in one direction: up, and often quickly. Over the past decade, the published cost of tuition and fees has increased 27% at private not-for-profit four-year colleges and 41% for in-state students at four-year public colleges. But a growing number of colleges have been reversing the trend by slashing their sticker prices.
More than three dozen mostly small and midsize private colleges have announced tuition cuts since 2011. This fall, Drew University announced that it would reduce the cost of tuition for the 2018–19 academic year by 20%, and Birmingham-Southern College cut its sticker price by more than 50%. Look for more schools to announce similar price cuts as states, such as New York, pursue programs to make public college tuition-free for in-state students, says David Warren, president of the National Association of Independent Colleges and Universities. Many schools hope the change will make them appear more affordable and will attract more applicants.
But a cut in tuition or other published costs may not save you much money. Often, the reduced sticker prices are closer to what many students were already paying after factoring in financial aid. The main beneficiaries will be families that qualify for little or no aid.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
-
M&A Is Why UnitedHealth Group Stock Is in of the 100,000% Return Club
UnitedHealth has given a master class in mergers and acquisitions over the years.
By Louis Navellier Published
-
How GLP-1 Drugs Could Revolutionize Retirement
GLP-1 drugs like Ozempic and Wegovy are already changing the way we age and manage chronic conditions.
By Jacob Schroeder Published
-
How Intrafamily Loans Can Bridge the Education Funding Gap
To avoid triggering federal gift taxes, a family member can lend a student money for education at IRS-set interest rates. Here's what to keep in mind.
By Denise McClain, JD, CPA Published
-
How an Irrevocable Trust Could Pay for Education
An education trust can be set up for one person or multiple people, and the trust maker decides how the money should be used and at what age.
By Denise McClain, JD, CPA Published
-
UTMA: A Flexible Alternative for Education Expenses and More
This custodial account can be used to pay for anything once the beneficiary is considered an adult in their state. There are some considerations, though.
By Denise McClain, JD, CPA Published
-
Coverdell Education Savings Accounts: A Deep Dive
While there are some limitations on income and contributions, as well as other restrictions, a Coverdell can be a bit more flexible than a 529 plan.
By Denise McClain, JD, CPA Published
-
529 Plans: A Powerful Way to Tackle Rising Education Costs
Contributions to 529 plans grow tax-free and are not taxed when they are used to pay for qualified educational expenses for the beneficiary.
By Denise McClain, JD, CPA Published
-
Roth IRA Contribution Limits for 2025
Roth IRAs Roth IRA contribution limits have gone up. Here's what you need to know.
By Jackie Stewart Last updated
-
Four Tips for Renting Out Your Home on Airbnb
real estate Here's what you should know before listing your home on Airbnb.
By Miriam Cross Published
-
Five Ways to a Cheap Last-Minute Vacation
Travel It is possible to pull off a cheap last-minute vacation. Here are some tips to make it happen.
By Vaishali Varu Last updated