4 Tips to Help You Keep Your Emotions Out of Investments
Making good financial decisions requires more than just good information, you need a clear head, some discipline and a little distance.


Money is always an emotional subject, but often when our emotions get involved with our investments we will make wrong decisions. And that can be a costly mistake. Keeping emotions and investing separate seems almost impossible for many investors. When reacting too quickly and letting emotions cloud judgment, even the most professional and experienced investors do not make the best decisions. However, keeping emotions away from investment decisions can give you a better chance for success.
Here are four tips on how to keep emotions and investing separate:
1. Set financial goals. Setting financial goals is the first step to investing, and financial goals can keep emotions out of the picture if done correctly. Having a plan will help you keep an eye on the big picture. For example, if you are saving for retirement in 20 years, you know that you have more time to make up for any losses than if you plan to retire in 10 years. These goals can also keep you focused on what you need to do today to get there.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
2. Fight the urge to check performance too often. You might be someone who has the urge to check up on your investments every day, possibly for hours. In doing so, you will see more of the market gyrations than if you check monthly or quarterly. Checking so constantly will not benefit your portfolio in any way, but it may just cause more anxiety. This is even more important if you own individual stocks or mutual funds in any kind of personal account or retirement account. Checking these holdings too often can cause you to panic, and you might make a snap judgment trade. Instead, keep your checks to monthly or quarterly, and concentrate on sticking to your overall plan.
3. Know the objectives and risks in what you buy. Knowing what you are buying is crucial to help you avoid emotional setbacks in investing. Always do your own research before purchasing anything, even if you have outside assistance. Understand what the investment is, how it will help you achieve your goal, what the risks are, and when and how to exit. Without your own research, you will not take full responsibility for your trades, introducing negative emotions.
4. Assign a professional buffer zone. You can create some distance between yourself and your investments by putting a financial professional in the middle of the two. Entrusting a neutral third party who can help you examine your situation dispassionately and encourage you to stay on track, you can hold yourself more accountable for the things that you can actually control.
Did you know? From the small purchase decisions to the large financial plans, it often helps to write things down. Then, you can examine how you come to decisions — which should lead you to make better ones.
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
Justin J. Kumar embraces a proactive, systematic investment management approach with a customized, proprietary system to help guide his clients toward their financial goals.
-
Why You May Need a Medallion Stamp
Transferring securities from one account to another often requires this extra step.
By Emma Patch Published
-
How Dividend Reinvestments Work for Retirement
Want your retirement investments to keep growing? Here's what you should know about dividend reinvestment.
By Robert H. Yunich Published
-
Would You Benefit From Investing in Cryptocurrency?
Understanding the complexity of adding digital currency to your investments is critical, especially since drastic price changes can happen very quickly.
By Robert Cannon, MBA, CFF®, AIFA® Published
-
Why Company Stock May Be Riskier Than Employees Realize
Stock compensation has its perks, but employees must be realistic (and unemotional) about their investments' prospects. Sometimes strategic sales are smart.
By Michael Aloi, CFP® Published
-
Can You Be Fired for Going to Work When You're Contagious?
What's an employer to do when an employee shows up at the office with a cold or the flu and spreads germs to co-workers?
By H. Dennis Beaver, Esq. Published
-
Social Security Fairness Act: Five Financial Planning Issues to Revisit
More money as a public-sector retiree is great, but there could be unintended consequences with taxes, Medicare and more if you're not careful.
By Daniel Goodman, CFP®, CLU® Published
-
Social Security Warning: Five Missteps Too Many Women Make
Claiming Social Security is complicated, and for women the stakes are high. What you don't know can cost you, so make sure you do know these five things.
By Daniela Dubach Published
-
To Buck the Third-Generation Curse, Focus on the Family Story
The key is to motivate the next generations to contribute to the family business in a productive way. You can look to Lawrence Welk's family as a prime example.
By John M. Goralka Published
-
How Roth Accounts Can Ease Your Tax Burden in Retirement
Strategic Roth IRA conversions can set you up for tax-free income in retirement and a tax-free inheritance for the people you love.
By Jim Hanna Published
-
Are You a High Earner But Still Broke? Five Fixes for That
If you're a HENRY (a higher earner, not rich yet) but feel like you still live paycheck to paycheck, there are steps you can take to get control of your financial future.
By Mallon FitzPatrick, CFP®, AEP®, CLU® Published