Walgreen: On Sale, Cheap
Shares of the nation's largest chain of drug stores have taken an undeserved beating.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Delivered daily
Kiplinger Today
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more delivered daily. Smart money moves start here.
Sent five days a week
Kiplinger A Step Ahead
Get practical help to make better financial decisions in your everyday life, from spending to savings on top deals.
Delivered daily
Kiplinger Closing Bell
Get today's biggest financial and investing headlines delivered to your inbox every day the U.S. stock market is open.
Sent twice a week
Kiplinger Adviser Intel
Financial pros across the country share best practices and fresh tactics to preserve and grow your wealth.
Delivered weekly
Kiplinger Tax Tips
Trim your federal and state tax bills with practical tax-planning and tax-cutting strategies.
Sent twice a week
Kiplinger Retirement Tips
Your twice-a-week guide to planning and enjoying a financially secure and richly rewarding retirement
Sent bimonthly.
Kiplinger Adviser Angle
Insights for advisers, wealth managers and other financial professionals.
Sent twice a week
Kiplinger Investing Weekly
Your twice-a-week roundup of promising stocks, funds, companies and industries you should consider, ones you should avoid, and why.
Sent weekly for six weeks
Kiplinger Invest for Retirement
Your step-by-step six-part series on how to invest for retirement, from devising a successful strategy to exactly which investments to choose.
The stock market kicked Walgreen in the teeth in September on news that Wal-Mart would sell generic drugs at rock-bottom prices. Was this another instance of a knee-jerk Wall Street overreaction? Looks that way.
It happens often: Shares of a successful company blow up on a negative news report -- before investors take the time to think the story through. It could be a subpoena or a government inquiry into accounting practices, or maybe a jury's decision in a discrimination case. These stories can trigger a sell-off that slashes a company's stock market value by billions of dollars, even if the firm's actual liability stands to be much lower or turns out to be nothing at all if, say, an adverse court decision is overturned on appeal.
The shoot-first-ask-questions-later mentality often results in fabulous buying opportunities. So, it pays to watch the daily and weekly lists of biggest percentage losers. Consider Sherwin-Williams, which plunged from $54 to $37 in March on reports that it lost an opening round in a Rhode Island lawsuit about health problems from lead-based paint. Once it became clear that the company's liabilities would come nowhere near the lost $2.3 billion in market value, the stock rebounded quickly and now stands at $57.
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Walgreen, the nation's largest chain of drug stores, looks like a similar case. Its shares dropped from $50 to $43 over two days in September after Wal-Mart announced a pilot program to sell some generic drugs for $4. Before you could say Zoloft, trigger-happy traders concluded that mobs of cash-strapped customers would desert traditional pharmacies for Wal-Mart's version of four-buck Chuck. That, in turn, would force Walgreen (symbol WAG) and other drug stores to slash prices, leading to slimmer profits.
Then cooler heads began to look more carefully at the Wal-Mart announcement and its ramifications. They figured out that most working people pay for prescriptions through their insurance plans and that Wal-Mart caters more to the uninsured. They also realized -- call it a Duh! moment -- that for many customers, the convenience of a corner pharmacy trumps the lower prices of far-flung Wal-Mart stores. It turns out, moreover, that all Wal-Mart has done so far is describe an experiment that covers a relatively limited range of generic drugs.
Beyond the Wal-Mart panic, there's little reason for investors to be sour on Walgreen. The Deerfield, Ill.-based chain, with nearly 5,500 stores in 47 states and Puerto Rico, has been generating strong sales and earnings growth. In early October, it reported that same-store sales (retailing lingo for sales at locations open at least one year) rose a solid 8.5% in September and 9.7% for the last full quarter. Although it's not an exact comparison because of the different merchandise mix, Wal-Mart has been straining to boost its same-store sales by even 2%.
Value Line, Merrill Lynch, Lehman Brothers and Standard Poor's are all shouting that Walgreen is a buy at $44 (the shares closed at $44.88 on October 4). The stock trades for 22 times the average analysts' earnings estimate of $1.99 per share for the fiscal year that ends this August. That's below the stock's normal price-earnings ratio and is one reason why the $50-and-up one-year price targets that some analysts have placed on the shares look reasonable.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Kosnett is the editor of Kiplinger Investing for Income and writes the "Cash in Hand" column for Kiplinger Personal Finance. He is an income-investing expert who covers bonds, real estate investment trusts, oil and gas income deals, dividend stocks and anything else that pays interest and dividends. He joined Kiplinger in 1981 after six years in newspapers, including the Baltimore Sun. He is a 1976 journalism graduate from the Medill School at Northwestern University and completed an executive program at the Carnegie-Mellon University business school in 1978.
-
How Much It Costs to Host a Super Bowl Party in 2026Hosting a Super Bowl party in 2026 could cost you. Here's a breakdown of food, drink and entertainment costs — plus ways to save.
-
3 Reasons to Use a 5-Year CD As You Approach RetirementA five-year CD can help you reach other milestones as you approach retirement.
-
Your Adult Kids Are Doing Fine. Is It Time To Spend Some of Their Inheritance?If your kids are successful, do they need an inheritance? Ask yourself these four questions before passing down another dollar.
-
If You'd Put $1,000 Into AMD Stock 20 Years Ago, Here's What You'd Have TodayAdvanced Micro Devices stock is soaring thanks to AI, but as a buy-and-hold bet, it's been a market laggard.
-
If You'd Put $1,000 Into UPS Stock 20 Years Ago, Here's What You'd Have TodayUnited Parcel Service stock has been a massive long-term laggard.
-
How the Stock Market Performed in the First Year of Trump's Second TermSix months after President Donald Trump's inauguration, take a look at how the stock market has performed.
-
If You'd Put $1,000 Into Lowe's Stock 20 Years Ago, Here's What You'd Have TodayLowe's stock has delivered disappointing returns recently, but it's been a great holding for truly patient investors.
-
If You'd Put $1,000 Into 3M Stock 20 Years Ago, Here's What You'd Have TodayMMM stock has been a pit of despair for truly long-term shareholders.
-
If You'd Put $1,000 Into Coca-Cola Stock 20 Years Ago, Here's What You'd Have TodayEven with its reliable dividend growth and generous stock buybacks, Coca-Cola has underperformed the broad market in the long term.
-
If You Put $1,000 into Qualcomm Stock 20 Years Ago, Here's What You Would Have TodayQualcomm stock has been a big disappointment for truly long-term investors.
-
If You'd Put $1,000 Into Home Depot Stock 20 Years Ago, Here's What You'd Have TodayHome Depot stock has been a buy-and-hold banger for truly long-term investors.