3 Big Misconceptions About the Market That Could Hurt You as an Investor
Misunderstandings about a few stock market basics and what diversification truly means can lead you to some very expensive mistakes.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Delivered daily
Kiplinger Today
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more delivered daily. Smart money moves start here.
Sent five days a week
Kiplinger A Step Ahead
Get practical help to make better financial decisions in your everyday life, from spending to savings on top deals.
Delivered daily
Kiplinger Closing Bell
Get today's biggest financial and investing headlines delivered to your inbox every day the U.S. stock market is open.
Sent twice a week
Kiplinger Adviser Intel
Financial pros across the country share best practices and fresh tactics to preserve and grow your wealth.
Delivered weekly
Kiplinger Tax Tips
Trim your federal and state tax bills with practical tax-planning and tax-cutting strategies.
Sent twice a week
Kiplinger Retirement Tips
Your twice-a-week guide to planning and enjoying a financially secure and richly rewarding retirement
Sent bimonthly.
Kiplinger Adviser Angle
Insights for advisers, wealth managers and other financial professionals.
Sent twice a week
Kiplinger Investing Weekly
Your twice-a-week roundup of promising stocks, funds, companies and industries you should consider, ones you should avoid, and why.
Sent weekly for six weeks
Kiplinger Invest for Retirement
Your step-by-step six-part series on how to invest for retirement, from devising a successful strategy to exactly which investments to choose.
The three most valuable words you can say as an investor might be, “I don’t know.” Admitting when you don’t know something opens the door to asking questions, seeking information and learning something new. From there, you can better position yourself to make higher-quality decisions.
But instead of saying those three little words, investors tend to fall victim to three big misconceptions that cost them money on their investments. Here’s what to know about what’s often misunderstood when it comes to the stock market, so you can avoid making the same mistakes.
Misconception: You Invest in the S&P 500, So You’re Diversified
Another way to put this misconception is that you assume that the S&P or Dow Jones is the stock market — and it’s not.
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Sure, you’re more diversified by investing in the S&P 500 than you are if you put all your money in a single stock position. But you’re only diversified within one segment of the market. The S&P 500 represents under 40% of the entire global stock market.
True diversification is important to mitigate investment risk while capturing as much return as you can from the whole market. Sticking with only the S&P 500 could leave you missing out. Just look at returns from 2000 to 2009 as an example. The annualized total return over that decade was -0.95%.
But if you look at the MSCI Emerging Markets index for the same time period, the annualized total return was 9.78%. You could have missed out on significant growth because you thought you were “diversified enough” by throwing money into a fund that tracked the S&P — and you also took on more risk because you lacked diversification.
In this decade, that lack-of-diversification risk showed up as a virtual 0% return for 10 years. I’m not just saying all this to make the S&P look bad, nor is the point here that investing in this index is a bad thing in general. It could make an excellent part of your portfolio, and that’s the real takeaway here. The S&P 500 alone is not broadly diversified.
In fact, if you look at 2009 to 2019 then you get a different picture. Over that time period, the index’s annualized return was 9.7% while indices like the MSCI Emerging Markets didn’t fare as well, returning just over 5%. Again, I don’t intend to pick on the S&P 500 — I use it as my leading example here because that’s what most Americans will point to if we start talking about “the market.”
This is what a lack of diversification in either direction can do to your portfolio over an entire decade. And if you’re trying to create your own wealth, you have to think in terms of decades, not just months or even years. Think big picture to set up your portfolio, so you can build an investment program that takes performance over time into account and properly diversifies you to protect against some investment risks for the 30 to 40 years that you will likely be investing.
Misconception: You Invest in the Market – So Whatever ‘the Market’ Does Is What Your Portfolio Does
Using words like “the market” is really ambiguous and doesn’t actually specify what you’re talking about … because there’s a stock market. And there’s a bond market. And there are other markets, too.
The whole goal of creating a portfolio that fits your needs and your risk tolerance is to have the right balance between stocks and bonds and market segments. Bonds, in general, are probably not doing the exact same thing as “the stock market.” Your specific asset allocation and the way you diversify your investments may cause performance to look very different than a general measuring stick like the S&P 500.
The bottom line? You have no idea what your portfolio is doing until you look at your portfolio. This misconception usually kicks in for people who watch or read a lot of financial news, which tends to be the last place you want to go to understand what’s happening with your specific investments.
Be wary of generalizations about both current market performance and predictions about what could happen next. They could lead you to make some ill-informed decisions about your portfolio that you could easily avoid by simply tuning out the noise.
Misconception: Your Portfolio Did Worse Than Someone Else’s Over the Last 2 Years, So You Should Change Yours
Over the past two years, large growth stocks have done really well. Small value stocks have not done well. Therefore, if you have a portfolio with more small value stocks than growth stocks, your portfolio probably underperformed the market over that time period.
If you’re comparing two portfolios and one has more small value and the other has more large growth — and this is just an example, you could compare any two asset classes — the mistake would be to say, “because mine didn’t do as well over those two years as so-and-so’s, I need to make adjustments and chase the same returns that so-and-so received.”
Why? Because any two-year period does not make or break an investment strategy. But chasing those returns can. It’s a bit like trying to change lanes in traffic; by the time you realize the lane next to you is moving faster than yours and you maneuver over there, it stops — and guess which lane is moving now? The one you just left.
This is how average investors lose out in the market. By the time they realize another asset class than the one they’re investing in is doing well, they’ve likely missed the upswing and they take on massive risk of that market segment performing poorly by the time they adjust their portfolio. They also risk abandoning their strategy right before the assets they were invested in start rising in value!
You not only have to understand how you’re invested (what asset classes and what percentages), but you also need to consider the historical, longer-term, 10-plus-year performance of those asset classes. Taking a thin slice of any two- to five-year period does not give you enough information to make major decisions — like totally swinging your portfolio in another direction in an attempt to chase returns.
You should set your strategy based on what you believe in for the long term, and stay that course for the long term.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Eric Roberge, CFP®, is the founder of Beyond Your Hammock, a financial planning firm working in Boston, Massachusetts and virtually across the country. BYH specializes in helping professionals in their 30s and 40s use their money as a tool to enjoy life today while planning responsibly for tomorrow.
Eric has been named one of Investopedia's Top 100 most influential financial advisers since 2017 and is a member of Investment News' 40 Under 40 class of 2016 and Think Advisor's Luminaries class of 2021.
-
5 Vince Lombardi Quotes Retirees Should Live ByThe iconic football coach's philosophy can help retirees win at the game of life.
-
The $200,000 Olympic 'Pension' is a Retirement Game-Changer for Team USAThe donation by financier Ross Stevens is meant to be a "retirement program" for Team USA Olympic and Paralympic athletes.
-
10 Cheapest Places to Live in ColoradoProperty Tax Looking for a cozy cabin near the slopes? These Colorado counties combine reasonable house prices with the state's lowest property tax bills.
-
Don't Bury Your Kids in Taxes: How to Position Your Investments to Help Create More Wealth for ThemTo minimize your heirs' tax burden, focus on aligning your investment account types and assets with your estate plan, and pay attention to the impact of RMDs.
-
Are You 'Too Old' to Benefit From an Annuity?Probably not, even if you're in your 70s or 80s, but it depends on your circumstances and the kind of annuity you're considering.
-
In Your 50s and Seeing Retirement in the Distance? What You Do Now Can Make a Significant ImpactThis is the perfect time to assess whether your retirement planning is on track and determine what steps you need to take if it's not.
-
Your Retirement Isn't Set in Stone, But It Can Be a Work of ArtSetting and forgetting your retirement plan will make it hard to cope with life's challenges. Instead, consider redrawing and refining your plan as you go.
-
The Bear Market Protocol: 3 Strategies to Consider in a Down MarketThe Bear Market Protocol: 3 Strategies for a Down Market From buying the dip to strategic Roth conversions, there are several ways to use a bear market to your advantage — once you get over the fear factor.
-
For the 2% Club, the Guardrails Approach and the 4% Rule Do Not Work: Here's What Works InsteadFor retirees with a pension, traditional withdrawal rules could be too restrictive. You need a tailored income plan that is much more flexible and realistic.
-
Retiring Next Year? Now Is the Time to Start Designing What Your Retirement Will Look LikeThis is when you should be shifting your focus from growing your portfolio to designing an income and tax strategy that aligns your resources with your purpose.
-
I'm a Financial Planner: This Layered Approach for Your Retirement Money Can Help Lower Your StressTo be confident about retirement, consider building a safety net by dividing assets into distinct layers and establishing a regular review process. Here's how.