Bull or Bear Market – Who Cares? With the Right Portfolio, It Shouldn't Matter
Investors with a solid plan in place can ride out the ups and downs without breaking a sweat.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Delivered daily
Kiplinger Today
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more delivered daily. Smart money moves start here.
Sent five days a week
Kiplinger A Step Ahead
Get practical help to make better financial decisions in your everyday life, from spending to savings on top deals.
Delivered daily
Kiplinger Closing Bell
Get today's biggest financial and investing headlines delivered to your inbox every day the U.S. stock market is open.
Sent twice a week
Kiplinger Adviser Intel
Financial pros across the country share best practices and fresh tactics to preserve and grow your wealth.
Delivered weekly
Kiplinger Tax Tips
Trim your federal and state tax bills with practical tax-planning and tax-cutting strategies.
Sent twice a week
Kiplinger Retirement Tips
Your twice-a-week guide to planning and enjoying a financially secure and richly rewarding retirement
Sent bimonthly.
Kiplinger Adviser Angle
Insights for advisers, wealth managers and other financial professionals.
Sent twice a week
Kiplinger Investing Weekly
Your twice-a-week roundup of promising stocks, funds, companies and industries you should consider, ones you should avoid, and why.
Sent weekly for six weeks
Kiplinger Invest for Retirement
Your step-by-step six-part series on how to invest for retirement, from devising a successful strategy to exactly which investments to choose.
Volatility, that old villain, is at it again, putting stock market investors back on edge.
What seemed to be an endless tunnel of love turned into a funhouse ride in February, with the Dow marking its biggest single-day point drop on Feb. 5 — plunging nearly 1,600 points before recovering somewhat to close down 1,175.
What happened? No one knows for sure. Based on key indicators (employment, inflation, consumer and investor activity), everything appeared to be going just fine. But the markets are predictably unpredictable.
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Of course, the pundits had plenty of theories, along with ideas for what investors should do next. It’s their job, after all, to make you listen and then talk (or tweet) to others about what you heard them say. They’re selling the news — and themselves. But unless you’re a day trader, the short-term intrigues of the markets really shouldn’t have much of an effect on what you do with your retirement savings.
If your portfolio is set up to fit with where you are in your life and who you are as an investor, you can avoid the upset and turn the channel. (I do.) Or you could watch, if you want, knowing you’re not going to experience any big surprises.
How can you get your portfolio to that place and potentially avoid another white-knuckle ride?
1. Head off hysteria with a proactive design
Diversification is key, and that means allocating your money across many asset classes and categories — not just two or three or even five. Make sure your mutual funds aren’t all invested in the same stocks. (Overlap is one of the most common problems we find.) And think beyond stocks and bonds: Consider including other options, such as fixed-income securities, real estate, commodities, hedge funds or tradable collectibles like coins.
Non-correlated assets can stabilize your portfolio. As market conditions change, an upswing in one asset class may help offset a drop in another.
2. Know your risk tolerance
The financial industry tends to label investors as conservative, moderate or aggressive. But we’ve learned over the years that those terms mean different things to different people — including the financial professionals who use them. Now, there are software programs, such as Riskalyze, that can better pinpoint where your comfort level lies — how you feel about certain vs. random outcomes — and determine what your portfolio should look like to suit your individual risk tolerance.
We also can stress test your current or proposed portfolio to see how it would hold up under certain scenarios — such as the crashes in 2000 or 2008. It’s the downside that changes lives. Knowing what to expect can keep you from making emotional decisions when the markets (and the pundits) start getting scary.
3. Have a purpose for your investments
Too often, investors end up with a prepackaged product or strategy, and they have no idea what it’s for. They don’t know if it’s income- or growth-driven, or if it’s part of a long- or short-term plan. It’s just something an adviser — or brother-in-law or colleague — told them they should do. But it’s important to inform yourself about what you have in your portfolio and why you have it. Especially if you are near or in retirement, you should get away from the idea that it’s all about rate of return and turn your attention to protecting your nest egg for the long haul.
If your portfolio is designed and implemented specifically for you — and is consistent with your financial situation, your needs and your personality — you should be able to ride out the market’s ups and down without letting emotions get the better of you. Every investment carries some risk, but you can improve your chances of success — and your everyday comfort level — with a solid, individualized plan.
Kim Franke-Folstad contributed to this article.
Investment advisory services offered only by duly registered individuals through AE Wealth Management, LLC (AEWM). AEWM and Heise Advisory Group are not affiliated companies. Investing involves risk, including the potential loss of principal. Any references to protection benefits, safety, security, lifetime income generally refer to fixed insurance products, never securities or investment products. Insurance and annuity product guarantees are backed by the financial strength and claims-paying ability of the issuing insurance company. AW05183324
The appearances in Kiplinger were obtained through a PR program. The columnist received assistance from a public relations firm in preparing this piece for submission to Kiplinger.com. Kiplinger was not compensated in any way.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Ken Heise is co-founder and president of the St. Louis-based Heise Advisory Group (www.heiseadvisorygroup.com). He is an Investment Adviser Representative and a Registered Financial Consultant, a designation awarded by the International Association of Registered Financial Consultants to advisers who meet high standards of education, experience and integrity.
-
The Cost of Leaving Your Money in a Low-Rate AccountWhy parking your cash in low-yield accounts could be costing you, and smarter alternatives that preserve liquidity while boosting returns.
-
I want to sell our beach house to retire now, but my wife wants to keep it.I want to sell the $610K vacation home and retire now, but my wife envisions a beach retirement in 8 years. We asked financial advisers to weigh in.
-
How to Add a Pet Trust to Your Estate PlanAdding a pet trust to your estate plan can ensure your pets are properly looked after when you're no longer able to care for them. This is how to go about it.
-
How to Add a Pet Trust to Your Estate Plan: Don't Leave Your Best Friend to ChanceAdding a pet trust to your estate plan can ensure your pets are properly looked after when you're no longer able to care for them. This is how to go about it.
-
Want to Avoid Leaving Chaos in Your Wake? Don't Leave Behind an Outdated Estate PlanAn outdated or incomplete estate plan could cause confusion for those handling your affairs at a difficult time. This guide highlights what to update and when.
-
I'm a Financial Adviser: This Is Why I Became an Advocate for Fee-Only Financial AdviceCan financial advisers who earn commissions on product sales give clients the best advice? For one professional, changing track was the clear choice.
-
I Met With 100-Plus Advisers to Develop This Road Map for Adopting AIFor financial advisers eager to embrace AI but unsure where to start, this road map will help you integrate the right tools and safeguards into your work.
-
The Referral Revolution: How to Grow Your Business With TrustYou can attract ideal clients by focusing on value and leveraging your current relationships to create a referral-based practice.
-
This Is How You Can Land a Job You'll Love"Work How You Are Wired" leads job seekers on a journey of self-discovery that could help them snag the job of their dreams.
-
65 or Older? Cut Your Tax Bill Before the Clock Runs OutThanks to the OBBBA, you may be able to trim your tax bill by as much as $14,000. But you'll need to act soon, as not all of the provisions are permanent.
-
The Key to a Successful Transition When Selling Your Business: Start the Process Sooner Than You Think You Need ToWay before selling your business, you can align tax strategy, estate planning, family priorities and investment decisions to create flexibility.