What Should Your Adviser Do in Times of Market Volatility?
Positioning your investments—and educating you—to cope with all market environments should be Job One.

The headline above poses a trick question. The short answer is: nothing that he or she shouldn’t be doing already to help you prepare for the future and be well positioned for the present.
Market volatility tests everyone’s nerves. It’s a recurring phenomenon, a symptom of larger concerns making themselves felt in the markets. The proverbial “wall of worry” includes the current unease with the state of the global economy and today’s turbulent geopolitics. Historically, volatile periods in the markets eventually sort themselves out.
In building a portfolio to meet your goals and needs, your adviser should have taken potential episodes of volatility into account. The point is to support your ability to live your life in ways that are satisfying and rewarding—without undue worry about the market’s short-term gyrations.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
So what risk-control techniques should your adviser have in place to achieve all this? What should be your attitude toward market volatility?
Philosophy and Strategy
First, please consider the graphic below. Many people have short-term memories for market volatility, often erroneously recollecting recent rides as relatively smooth. Think again: Since 1980, in the majority of years in which the U.S. stock market has turned in positive returns, there have been significant interim downdrafts.
I can’t emphasize enough that, over the long term, market participants earn more, on average, than those who sit apprehensively on the sidelines in cash or other low-risk instruments. During recent months in the equity markets, stocks have been lunging fairly dramatically between highs and lows. How do you manage volatility risk when volatility increases? This must engage both philosophy and strategy:
Philosophy: One of the most meaningful aspects of your adviser’s role should be in educating and preparing you for times like these. Your responsibility as a client is to choose an adviser whose investment philosophy you understand and find consistent with your own beliefs. Your adviser is responsible for understanding your goals and attitude toward risk, implementing a strategy consistent with these, and communicating this so you both understand it and feel comfortable with it.
Working with the right adviser isn’t meant to guarantee that you’ll feel great when the markets take a precipitous turn. But if you’re well diversified and plan to remain invested for the long term, you should have the confidence in your adviser’s strategy to be able to say, “It’s going to be okay.”
Strategy: Your adviser’s strategy, in helping to shore up your economic ability to bear volatility risk, plays a huge role in why “It’s going to be okay.” The first step is helping you ascertain how much you need in reserves to support your cash flow for the next three years. Your adviser should have allocated that money in instruments that are more defensive during periods of volatility. So that if, for whatever reason, you need cash in the near term, you won’t pay a heavy price: No need for forced sales at the bottom.
Goal Matching
Obviously, selling when the markets are down can be damaging to a portfolio’s long-term performance. For those who need to sell holdings to fund immediate financial needs, this may be unavoidable. The traditional way of dampening volatility—holding long-dated, high-quality bonds—not only depresses earnings, but also presents a different risk: exposure to bubble pricing in bonds.
At Halbert Hargrove, we address these risks through clients’ direct ownership of bonds, so that maturing issues, invested in a “ladder” sequence, can provide cash flow if needed. This tactic can help market volatility to have a reduced effect on both personal cash flow and portfolio performance. Depending on a client’s life situation, the proceeds from maturing bonds can be reinvested. If interest rates rise, you can then reinvest at higher rates. But the funds are there if needed.
Diversification
But what about investing for longer-term goals? Diversification is key. When you’re diversified, you’re holding different types of assets with separate and distinct return patterns that reflect different potential states of the world—including volatility. Investment characteristics such as value, small cap, momentum, and low beta, as well as the diversification effects of, say, managed futures, do work over time, but not at all times.
I like to say that diversification means always having to say you’re sorry. Holding a truly diversified portfolio with risk characteristics appropriate for both your risk appetite and your needs for investment returns means that some elements will not be working at any given time. The objective is a harmonious whole that will meet your investment goals over a long time horizon.
Patience and Perspective
There are many other volatility-addressing tactics in a skilled planner’s toolbox. Rebalancing, for example, is the process of bringing portfolio allocations back to target weights, thus buying low and selling high as asset returns revert to their average relationships. This should be executed with added consideration for taxes, trading costs, and the effect of volatility on relative valuations.
Another important discipline you and your adviser should be participating in together is the regular review of your values, long-term goals and risk tolerance. This should serve you well during the tough periods, providing perspective, and reinforcing all those important reasons why, in the long run, you’re remaining on the right track.
Trying to predict or react to volatility just doesn’t carry good odds for success. Disciplined investing on the other hand—particularly diversification—has historically helped those long-term investors who remain invested to capture good performance when it (unpredictably) occurs. This requires both patience and perspective, as we hold on during those exasperatingly rough rides until the markets find their bearings once again.
Russ Hill CFP®, AIFA® is CEO and Chairman of Halbert Hargrove, based in Long Beach, CA. Russ specializes in investing, financial planning and longevity-awareness solutions.
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
Russ Hill CFP®, AIFA® is CEO and Chairman of Halbert Hargrove Global Advisors LLC, an independent registered advisory firm based in Long Beach, CA. He has led the firm for more than 40 years, specializing in investing, financial planning and longevity-awareness solutions. Russ is heavily involved with Stanford University's Center on Longevity, and has helped to launch the Center's symposiums and Design Challenges on aging-related challenges.
-
Stock Market Today: Dow Dives 1,679 Points on Trump Tariff Shock
U.S. stocks lost roughly $3.1 trillion in market cap on Thursday – the biggest one-day decline since the start of the COVID-19 pandemic in March 2020.
By Karee Venema Published
-
Did Florida’s Chance at $1,000 in Property Tax Rebates Vanish?
State Taxes The Florida Legislature bypassed Gov. Ron DeSantis’ wish to cut property taxes and instead voted to lower the state’s sales tax.
By Gabriella Cruz-Martínez Published
-
How Building Liquidity Into Your Retirement Plan Can Pay Off
To succeed in investing for retirement, you need time and discipline — liquidity can give you both.
By Samantha Compton, IAR Published
-
Striking Oil in Opportunity Zones: Now Might Be the Best Time to Invest
You could unlock hidden wealth in QOZs with strategic oil and gas investments, potentially combining tax advantages with long-term growth in an essential industry.
By Daniel Goodwin Published
-
What You Don't Know About Annuities Can Hurt You
Lack of awareness leads many to overlook these potent financial tools, and with the possibility of running out of money in retirement, that could really hurt.
By Ken Nuss Published
-
Three Keys to Logical Investing When Markets Are Volatile
Focusing on these market fundamentals can help investors stay grounded rather than being swayed by emotion or market hysteria.
By Dennis D. Coughlin, CFP, AIF Published
-
Yes, the Markets Are Spooked, But You Don't Have to Be
It's human nature for investors to freak out in a downturn. But with a little discipline, you can overcome the urge to sell and stay focused on long-term goals.
By Jimmy Lee, IAR Published
-
Remembering Bogle: A New Standard for Municipal Investing
Improvements in technology, data, systematic trading and risk analytics have led to more successful municipal indexing.
By Paul Malloy Published
-
Winning Strategies for Financial Advisers as Clients' Lives Evolve
How can the wealth management industry help make life transitions easier for the adviser and the client?
By David Conti, CPRC Published
-
How Advisers Can Establish Relationships With HNW Prospects
These strategies can help to build influence with high-net-worth individuals, who are often looking to an adviser for insight rather than solutions.
By Jeremy Green, CFP®, CTFA, CLU®, CEBS®, AEP®, EA, MSFS Published