Microsoft Revival Hopes Ride on Windows 8

You might think the case for throwing in the towel on Microsoft (symbol MSFT) is all but sealed. The one-time leader of the personal-computer age has struggled to keep up with more-innovative rivals in recent years. It failed in its bid to acquire Yahoo; continues to lose money on its search engine, Bing; and never seems to be able to cash in on the shift to mobile computing. Microsoft’s stock has been a value trap for investors -- what might have looked like a bargain has kept getting cheaper and cheaper.

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Microsoft is embracing change. In addition to a PC version of Windows 8, the company released compelling adaptations for smart phones and tablet computers. The sleeker operating system should attract more users -- both consumer and corporate -- to Microsoft-fitted mobile devices, an arena in which the company hasn't yet made much headway. And it means that consumers will be able to more seamlessly run similar apps and sync media among their different devices. Windows 8 also includes SkyDrive, Microsoft's cloud-computing service, which allows users to save projects and data online easily and access them from anywhere.

The new operating system could gain a particularly strong following in the tablet market. Although iPads and Android-powered devices are great for reading books, watching movies and surfing the Web, the tablet version of Windows 8 is better suited for work -- with Office applications, such as Word and Excel, revamped for a touch-screen format. The market for tablets is expected to triple between now and 2015. Mark Moerdler, an analyst for Sanford Bernstein, believes Windows will overtake Android to become the number-two operating system for tablets by 2014.

Microsoft's newly introduced Surface tablet has already received strong reviews and a plug from Oprah Winfrey. And in a seeming nod to its resurging competitiveness against Apple, Microsoft has been expanding its brick-and-mortar presence -- opening almost 30 retail stores in the past three years.

For investors, though, the stock has been such a dog that it's hard to imagine Microsoft's fate ever changing. The Redmond, Wash., company's earnings have grown at an annual clip of 9% over the past decade. Over the same period, the stock returned a paltry 2% annualized, including dividends.

But the stock may finally be so cheap that it can't get any cheaper. It now trades for a bit more than 8 times the $3.19 per share that analysts expect Microsoft to earn in calendar 2013. If you subtract the firm's cash hoard -- after accounting for debt -- of $54 billion ($6 per share) from the share price, Microsoft trades for just 6 times projected profits. "The risk is still there -- there's no question that Microsoft has to transition out of the PC era into something new," says analyst Michael Turits, of Raymond James. "But what's not priced into the stock is the possibility that it succeeds." Turits sees the stock reaching $34 in a year. If he's right, Microsoft may again be seen as a leader rather than a laggard.

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Elizabeth Leary (née Ody) first joined Kiplinger in 2006 as a reporter, and has held various positions on staff and as a contributor in the years since. Her writing has also appeared in Barron's, BloombergBusinessweek, The Washington Post and other outlets.