The Power of Direct Investing
With company-sponsored DRIPs, you can start with a single share of stock and build wealth steadily over the long-term.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Delivered daily
Kiplinger Today
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more delivered daily. Smart money moves start here.
Sent five days a week
Kiplinger A Step Ahead
Get practical help to make better financial decisions in your everyday life, from spending to savings on top deals.
Delivered daily
Kiplinger Closing Bell
Get today's biggest financial and investing headlines delivered to your inbox every day the U.S. stock market is open.
Sent twice a week
Kiplinger Adviser Intel
Financial pros across the country share best practices and fresh tactics to preserve and grow your wealth.
Delivered weekly
Kiplinger Tax Tips
Trim your federal and state tax bills with practical tax-planning and tax-cutting strategies.
Sent twice a week
Kiplinger Retirement Tips
Your twice-a-week guide to planning and enjoying a financially secure and richly rewarding retirement
Sent bimonthly.
Kiplinger Adviser Angle
Insights for advisers, wealth managers and other financial professionals.
Sent twice a week
Kiplinger Investing Weekly
Your twice-a-week roundup of promising stocks, funds, companies and industries you should consider, ones you should avoid, and why.
Sent weekly for six weeks
Kiplinger Invest for Retirement
Your step-by-step six-part series on how to invest for retirement, from devising a successful strategy to exactly which investments to choose.
Whose advice can you trust? Some seemingly smart people warn of a collapse of the dollar… and the markets with it. Others are saying to ride the cycles… And there are still others who advise people to fully commit now, as we are on the cusp of a historic bull market. It’s hard to be rational in such an irrational environment. Yet, doing nothing is rarely a worthwhile option.
Investing in America’s finest companies and sticking with them over the long term has proved to be the most reliable way to generate inflation-beating returns. That’s what you must achieve for a financially secure retirement. Your objective, then, is to find a way to avoid the vagaries of the market and invest according to a strategy with which you can feel comfortable.
In my last article, I described a simple investing approach that will protect you from the angst that generally accompanies stock market investing. With this approach, there are no worries about possibly buying into the market (or into a specific stock) at what later turns out to be the worst possible time. The approach I’m talking about is taken by the world’s most successful investors: Identify a widely diversified portfolio of high-quality companies and continually build up holdings in these companies. Investing through direct investment plans (DRIPs) is the ideal way to follow that approach.
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
When you invest directly through company-sponsored DRIPs, you can start out with just a single share of stock and regularly invest even tiny amounts to build wealth steadily over the long term, without paying special attention to any swings in the market. Indeed, investing in this manner makes market volatility work for you. How so? By accumulating shares in the systematic manner I described, the average cost of your shares will turn out to be even less than the average market price that those shares were selling for during the period you invested.
How can an investor put such a strategy in place?
First, construct a portfolio from among the great companies that offer direct investment plans (DRIPs) and get enrolled in those plans. There’s plenty of help to identify such companies at our web site, directinvesting.com.
Then decide how much you can afford to invest in each company. Keep in mind that DRIPs are probably the only way to make petty cash work for you in the stock market. That’s because investments of as little as $25 or $50 are acceptable to most DRIPs. Where else can you put $25 to work in the stock market?
By regularly putting even such small amounts into shares (or even fractions of shares!) over the long term, the dividends thrown off by those shares will compound and provide substantial wealth.
Twice each month, David Fish, Moneypaper’s executive editor, features a DRIP stock he believes to be of particular interest to investors. The current selection is NextEra Energy.
NextEra Energy (NEE) is the parent of Florida Power & Light, a utility that engages in the generation, transmission, and distribution of electricity to 4.7 million customers in a 27,650-square-mile area of eastern and southern Florida. Its NextEra Energy Resources subsidiary is a non-regulated power generator that produces electricity from nuclear, natural gas, solar, and wind generation.
It is the U.S. leader in production of energy from wind, with a capacity to produce 8,500 megawatts from those sources and 44,900 megawatts of electricity in total. The consensus estimate is the company will earn about $5.66 per share this year and $6.15 in 2016, compared with $5.30 in 2014. The dividend has been increased for 21 consecutive years, and the annual payout of $3.08 per share results in a yield of 3.2%.
NEE is just one of nearly 1,300 companies that allow you to invest directly in their company-sponsored DRIP. Many of these companies don’t charge fees for optional cash investments or reinvesting dividends. You can see a listing of every no-fee DRIP here.
Don’t wait on the sidelines, falling victim to inertia driven by fear of doing the wrong thing. The right moment to enter the market is now, regardless of the short-term direction it may take, and DRIPs offer an low-risk, cost effective way to buy stock right now.
Ms. Vita Nelson is one of the earliest proponents of dividend reinvestment plans (DRIPs) and a knowledgeable authority on the operations of these plans. She provides financial information centered around DRIP investing at www.drp.com and www.directinvesting.com. She is the Editor and Publisher of Moneypaper's Guide to Direct Investment Plans, Chairman of the Board of Temper of the Times Investor Service, Inc. (a DRIP enrollment service), and co-manager of the MP 63 Fund (DRIPX).
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

-
Here’s How to Stream the Super Bowl for LessWe'll show you the least expensive ways to stream football's biggest event.
-
The Cost of Leaving Your Money in a Low-Rate AccountWhy parking your cash in low-yield accounts could be costing you, and smarter alternatives that preserve liquidity while boosting returns.
-
I want to sell our beach house to retire now, but my wife wants to keep it.I want to sell the $610K vacation home and retire now, but my wife envisions a beach retirement in 8 years. We asked financial advisers to weigh in.
-
How to Add a Pet Trust to Your Estate Plan: Don't Leave Your Best Friend to ChanceAdding a pet trust to your estate plan can ensure your pets are properly looked after when you're no longer able to care for them. This is how to go about it.
-
Want to Avoid Leaving Chaos in Your Wake? Don't Leave Behind an Outdated Estate PlanAn outdated or incomplete estate plan could cause confusion for those handling your affairs at a difficult time. This guide highlights what to update and when.
-
I'm a Financial Adviser: This Is Why I Became an Advocate for Fee-Only Financial AdviceCan financial advisers who earn commissions on product sales give clients the best advice? For one professional, changing track was the clear choice.
-
I Met With 100-Plus Advisers to Develop This Road Map for Adopting AIFor financial advisers eager to embrace AI but unsure where to start, this road map will help you integrate the right tools and safeguards into your work.
-
The Referral Revolution: How to Grow Your Business With TrustYou can attract ideal clients by focusing on value and leveraging your current relationships to create a referral-based practice.
-
This Is How You Can Land a Job You'll Love"Work How You Are Wired" leads job seekers on a journey of self-discovery that could help them snag the job of their dreams.
-
65 or Older? Cut Your Tax Bill Before the Clock Runs OutThanks to the OBBBA, you may be able to trim your tax bill by as much as $14,000. But you'll need to act soon, as not all of the provisions are permanent.
-
The Key to a Successful Transition When Selling Your Business: Start the Process Sooner Than You Think You Need ToWay before selling your business, you can align tax strategy, estate planning, family priorities and investment decisions to create flexibility.