Somewhere out on the open road, a retired couple in their80s are enjoying their dream of touring the country in amotorhome. But their voyage almost took a detour beforethey even began.
“A fear of running out of retirementmoney made the wife hesitant to buy amotorhome. The husband, on the otherhand, couldn’t wait to get a vehicleand hit the road. As Certified FinancialPlanners™ professionals, getting coupleson the same page financially is one ofthe most important tasks we take on,”explains Joseph F. Bert, CFP®, AIF®.
Like many couples, money really wasn’t their true issue.They had been disciplined savers and investors. They simplyhad different ideas about what retirement meant. “Theymet with us and spoke frankly about their individual goals,”says Bert. “They were able to resolve their differences andstart their retirement journey. They’re now on their secondmotorhome.”
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Bert is one of twelve CFP®s at Certified Financial Group*.Beginning in 1976, Bert began recruiting other CFP®s whoshare his commitment to providing investors with unbiased,customized planning for a fee.
Now CFG is one of the oldest and largest independentfinancial planning firms in Central Florida. Bert believes itnow has more CFP®s under one roof than any other suchfirm in the state. The growing client base includes manyinvestors from throughout the U.S. who were referredto CFG, some of whom they have never met face-to-face.Local and remote clients alike benefit from the company’sinvestment in state-of-the-art communication technology.
With more than 300 years of combined experience, theCFG team guided clients through a challenging economicenvironment that included the dotcom crash, the “techwreck,” the 2008 financial crisis, the Great Recession andthe prolonged sluggish recovery. “There’s not much wehaven’t dealt with before,” says Bert, who has hosted theweekly “On the Money” radio show for 30 years where heearned the nickname “The Oracle of Orlando.” It’s heard onNews 96.5 FM WDBO every Saturday.
It Starts with You
CFG’s clients enjoy the benefit of working with CFP®s specifically trained and experienced in aligning all aspects of afamily’s life – the tangible and intangible. Each member of the team is trained in financial planning, including investmentplanning, Social Security planning, retirement planning, estate planning, and 401(k) services.
An independent advisory firm that holds to the fiduciary standard, CFG starts with a blank piece of paper when helpingclients develop their own customized financial plan. “We don’t start with any assumptions. We have no biases. We aren’tlimited in what we can offer. We sit on the same side of the table as our clients,” explains Bert, a former adjunct facultymember for the College for Financial Planning, the nation’s leading provider of financial education.
CFG’s sister organization, Certified Advisory Corp. (CAC), a Registered Investment Advisor with more than $125 billion inassets under management, develops an investment plan and a portfolio that reflects the investor’s goals. The selectionof assets is based solely on the best interest of the client. They are designed to work in all market and economicconditions. Fully transparent in its fee structure, CAC does not rely on commissions or incentive-based products becauseadvisory clients pay fees based on assets they have under management.
“Whether your riches are counted in millions or with fewer zeroes, our advisorsare available throughout all the stages of life to help you stay on the path tofinancial security for a lifetime. We want to be there every step of the way for ourclients,” Bert concludes, “as we Plan Tomorrow...Today”
*Financial planning and investment management provided for a fee through Certified Advisory Corp, a registered investment advisor.
“Certified Financial Planner” is a federally registered mark of the Certified Financial Board of Standards, Inc. Employee benefits consultingthrough Certified Benefits Corp. Insurance offered through Certified Insurance Corp. Securities offered through Maitland Securities and TransAmSecurities, Inc. Members FINRA, SIPC.
This content was provided by Financial Service Directory. Kiplinger is not affiliated with and does not endorse the company or products mentioned above.
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