Building a portfolio can often feel like an extremely personal endeavor. Investors may meticulously examine a stock’s or fund’s past performance, analyze sectors as a whole, research how management runs a company and more. But when it comes to portfolio allocation, the desire to align personal values with portfolio decisions is trending among investors of all ages.
More and more, investors are becoming interested in investing according to their beliefs. According to Natixis Investment Managers, “three-quarters of investors globally say it is important that they invest in companies that reflect their personal values.” And to take it a step further, it is of almost equal importance to all generations when making investment decisions that their investments are doing social good — silent generation: 67%, baby boomers: 68%, Generation X: 71% and millennials: 73%.
So, if you are an investor who wants to invest in line with your faith and/or values, how can you get started? Below are three tips to align your portfolio with what matters most to you.
Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
1. Define what matters to you.
At GuideStone® we focus on faith-based investing, so we screen out certain companies that do not align with our values, such as abortion, pornography, gambling, alcohol and tobacco. However, it is important to note that faith-based investing in practice is unique to each person, reflecting each individual’s passions, values and principles while taking the form of ESG (environmental, social and governance) investing, socially responsible investing, values-based investing, impact investing and so on. Define what matters to you and what you want your investments to align with (or avoid).
2. Consider mutual funds.
It can be daunting and research-intensive to create your own portfolio and investigate individual equities to make sure companies align with your values. However, there are mutual fund families that screen based on philosophies, such as faith-based or values-based investing. Mutual funds are a great solution, because they provide investors with a basket of securities that are fully vetted and not only align with a specific philosophy but are also overseen by financial professionals who monitor risk and performance on a daily basis.
3. Talk to your adviser.
If you want to incorporate values into your portfolio, be transparent with your adviser so he or she can act on your behalf to research stocks or funds that align with your preferences. While studies show there is interest in faith-based investing, we do see a disconnect between wanting to invest in this way and actually getting the ball rolling. Unfortunately, many investors are not even aware of their faith-based investing options because advisers are not broaching the subject with them. Make it clear what your values are and how you want them to align with your investment options.
As faith-based investing continues to trend upward, we believe it will become more common to discuss aligning values with investments. Until then, we recommend placing a figurative stake in the ground with your adviser by conveying that this concept should be considered when determining your long-term investment allocations.
Your values likely dictate many of your day-to-day decisions, so why should your investing habits be any different? Take control of your portfolio and understand that through certain mutual funds, you can align your wealth with your values and still maintain meaningful portfolio returns.
For more information on GuideStone Funds®, visit GuideStoneFunds.com.
-
Social Security Under Trump: Live Updates to Keep You Up to DateSocial Security Blog Social Security is undergoing big changes in 2025 under President Trump. Get live daily news, updates, tips and analysis to help you navigate the developments.
-
Stock Market Today: Auto Tariffs Send Stocks LowerThe main indexes snapped their win streaks after the White House confirmed President Trump will talk about auto tariffs after the close.
-
Tax Advantages of Oil and Gas Investments: What You Need to KnowTax incentives allow for deductions and potential tax-free earnings — benefits accessible only to accredited investors in small producer projects.
-
Charitable Contributions: Five Frequently Asked QuestionsMake the most of your good intentions by understanding the ins and outs of charitable giving. A good starting point is knowing what's deductible and what isn't.
-
Financial Leverage, Part Two: Don't Say We Didn't Warn YouA lesson in how highly leveraged investments can benefit the first movers and crush the next round of buyers.
-
Taxes in Retirement: What ESOP Participants Need to KnowMost Employee Stock Ownership Plans (ESOP) participants transfer company stock to an IRA starting around age 55, so taxes on that money have been deferred.
-
Would You Benefit From Investing in Cryptocurrency?Understanding the complexity of adding digital currency to your investments is critical, especially since drastic price changes can happen very quickly.
-
Why Company Stock May Be Riskier Than Employees RealizeStock compensation has its perks, but employees must be realistic (and unemotional) about their investments' prospects. Sometimes strategic sales are smart.
-
Can You Be Fired for Going to Work When You're Contagious?What's an employer to do when an employee shows up at the office with a cold or the flu and spreads germs to co-workers?
-
Social Security Fairness Act: Five Financial Planning Issues to RevisitMore money as a public-sector retiree is great, but there could be unintended consequences with taxes, Medicare and more if you're not careful.
