Fasten Your Seat Belts: Commercial Real Estate Is Taking a Flight to Quality
A "flight to quality" doesn’t mean jetting off to a tropical resort, it's a strategy that real estate investors are using right now to gain peace of mind. Seasoned CRE buyers are flocking to quality assets with less market and construction risk. Is it time to reposition your investment holdings?
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Delivered daily
Kiplinger Today
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more delivered daily. Smart money moves start here.
Sent five days a week
Kiplinger A Step Ahead
Get practical help to make better financial decisions in your everyday life, from spending to savings on top deals.
Delivered daily
Kiplinger Closing Bell
Get today's biggest financial and investing headlines delivered to your inbox every day the U.S. stock market is open.
Sent twice a week
Kiplinger Adviser Intel
Financial pros across the country share best practices and fresh tactics to preserve and grow your wealth.
Delivered weekly
Kiplinger Tax Tips
Trim your federal and state tax bills with practical tax-planning and tax-cutting strategies.
Sent twice a week
Kiplinger Retirement Tips
Your twice-a-week guide to planning and enjoying a financially secure and richly rewarding retirement
Sent bimonthly.
Kiplinger Adviser Angle
Insights for advisers, wealth managers and other financial professionals.
Sent twice a week
Kiplinger Investing Weekly
Your twice-a-week roundup of promising stocks, funds, companies and industries you should consider, ones you should avoid, and why.
Sent weekly for six weeks
Kiplinger Invest for Retirement
Your step-by-step six-part series on how to invest for retirement, from devising a successful strategy to exactly which investments to choose.
The commercial real estate market has been so strong the past few years that property appreciation alone has turned otherwise marginal deals into windfalls. A low-risk/high-return market atmosphere has conditioned today’s real estate investors into believing outsized return metrics are the new normal.
But real estate, just like the stock market, has its share of ups and downs. And now, after a period of record highs, softening fundamentals are bringing real estate down for a landing.
The Changing Flight Path
A balance between risk and return has come into sharp focus for those using commercial real estate investments to build passive income and long-term wealth. Savvy real estate investors are flocking to “quality” investments — in other words, safer asset classes — that will perform through challenging conditions.
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Commercial real estate investments are separated into four general asset classes:
- Core investments have the least perceived risk. These are high-quality, high-occupancy properties with a stable tenant base in thriving city center locations. Core-Plus assets are similar to core but introduce a small “growth” component, due to the building’s quality or a next-to-city-center location.
- Value-add investments offer less cash flow up front but tremendous return potential once the property’s physical and operational issues are corrected. For example, you might invest in a run-down apartment building with marginal tenants. Once renovated and re-tenanted, the property can be sold for a sizable profit.
- Opportunistic real estate targets new land development or a highly distressed property that requires major renovations and/or market improvement. This is known as the riskiest investment type.
In mid-2014, our investment firm purchased a value-add apartment tower in the Seattle metro area. The property suffered from decades of poor management and deferred maintenance; occupancy and rents were substantially below market as a result. Seattle’s economic renaissance had just taken off. We calculated that our all-in cost — purchase, rehab and repositioning — would land us substantially below the cost of buying a core-plus asset in an inferior location at that time. Our capital budget was $35,000+/unit, which paid off through substantial rent and net income growth. At that time, risk was balanced against projected returns that could be achieved in a rapidly escalating market.
Today, this property’s asset class has changed from value-add to core-plus. Its market value is substantially above our all-in cost, as the strategic purchase, strong management, eye for design, and a high-growth market all came together to benefit our tenants and investors.
Coming in for a Landing
Our Seattle metro asset illustrates the roaring good times that investment real estate has enjoyed since the economic downturn. Property values have approximately doubled since 2009 in certain markets, according to the Green Street Commercial Property Price Index. But the tide is turning, and some investors — hoping to extend the run of high returns — are disregarding new associated risks.
As a rule, core and core-plus real estate is the most safely positioned to produce consistent cash flows during a slowing or contracting economic cycle. Would we purchase our Seattle deal at today’s value-add prices if it were in its 2014 condition? Very likely the answer is “no,” given the risk. Labor and material costs to renovate in 2019 are 20% to 25% higher than five years ago, and market growth is flattening.
Upgrade to First Class
These recent market inflections are presenting new opportunities to purchase core-plus, “quality” assets at an attractive price. According to Neil Schimmel, CEO of Investors Management Group, “Value-add properties have been a red-hot trend for several years. Multifamily investors across the country are chasing after vintage assets in outlying suburbs, which has pushed prices closer to where core-plus assets are trading. This is great news for buyers looking to capture the safety of core-plus assets at a competitive price.”
In cities with oversupply or weak demand, core and core-plus properties typically outperform the market by delivering the best value for tenant rent dollars. These investments may generate lower returns in comparison to more speculative deals, but well-leased core assets in desirable city centers have historically held their value in down real estate cycles.
Many properties purchased early in this cycle and sold between 2016 and 2018 achieved high annual rates of return (exceeding 20%) and a doubling of the invested equity. Today, those kinds of returns are only likely to be achieved through elevated deal risks.
I encourage investors to take a more disciplined approach in evaluating location, pricing and intrinsic real estate qualities to reduce return volatility. At this point in the cycle, a flight to quality income-producing real estate could mean less turbulence in a stormy investment environment.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Karlin is Principal and Executive Vice President of Investors Management Group, a privately held real estate firm headquartered in Woodland Hills, Calif. IMG has transacted over $1.6 billion nationally in this cycle, with over $500 million in multifamily assets (3,000 units) currently under management nationwide. She holds an MBA from the University of Oregon.
-
The Cost of Leaving Your Money in a Low-Rate AccountWhy parking your cash in low-yield accounts could be costing you, and smarter alternatives that preserve liquidity while boosting returns.
-
I want to sell our beach house to retire now, but my wife wants to keep it.I want to sell the $610K vacation home and retire now, but my wife envisions a beach retirement in 8 years. We asked financial advisers to weigh in.
-
How to Add a Pet Trust to Your Estate PlanAdding a pet trust to your estate plan can ensure your pets are properly looked after when you're no longer able to care for them. This is how to go about it.
-
How to Add a Pet Trust to Your Estate Plan: Don't Leave Your Best Friend to ChanceAdding a pet trust to your estate plan can ensure your pets are properly looked after when you're no longer able to care for them. This is how to go about it.
-
Want to Avoid Leaving Chaos in Your Wake? Don't Leave Behind an Outdated Estate PlanAn outdated or incomplete estate plan could cause confusion for those handling your affairs at a difficult time. This guide highlights what to update and when.
-
I'm a Financial Adviser: This Is Why I Became an Advocate for Fee-Only Financial AdviceCan financial advisers who earn commissions on product sales give clients the best advice? For one professional, changing track was the clear choice.
-
I Met With 100-Plus Advisers to Develop This Road Map for Adopting AIFor financial advisers eager to embrace AI but unsure where to start, this road map will help you integrate the right tools and safeguards into your work.
-
The Referral Revolution: How to Grow Your Business With TrustYou can attract ideal clients by focusing on value and leveraging your current relationships to create a referral-based practice.
-
This Is How You Can Land a Job You'll Love"Work How You Are Wired" leads job seekers on a journey of self-discovery that could help them snag the job of their dreams.
-
65 or Older? Cut Your Tax Bill Before the Clock Runs OutThanks to the OBBBA, you may be able to trim your tax bill by as much as $14,000. But you'll need to act soon, as not all of the provisions are permanent.
-
The Key to a Successful Transition When Selling Your Business: Start the Process Sooner Than You Think You Need ToWay before selling your business, you can align tax strategy, estate planning, family priorities and investment decisions to create flexibility.