Six Reasons You May Need More Than A Robo-Adviser
Have you ever sat down and discussed your hopes and dreams with a computer? There are some things that algorithms just can’t do.


The new trend in the financial advice business is the rise of the so-called robo-adviser. These are online investing platforms that use computer-generated algorithms (programs, apps, etc.) to create financial strategies and manage your money.
The attraction of these programs is that they are very low cost, don’t ask very hard questions about your finances, and are simple to use. For people in their 20s, who are making their initial investments and don’t have much saved yet, a robo-adviser might work.
So, why do you need a “real life” financial adviser? There are plenty of reasons, actually.
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.

Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
1. They know their clients.
This is a core principle of the financial industry and the legal and regulatory system overseeing all financial advisers, brokers and investment professionals. How well can a computer program really know you? To a computer, everything is either a 1 or a 0. All computers work that way. Can you really reduce your life, your future, your dreams into a series of 1s and 0s?
2. Life happens.
“Real life” financial advisers should provide more than just a financial strategy. Most advisers understand there are things outside our control and, as time passes, our lives change, with good and bad things happening. When crises occur — personal tragedies, hurricanes and other natural devastation — many advisers spend long hours working with clients to get their lives back to normal and helping them figure out how to protect their future. Can a computer do this?
3. Accountability.
Everyone has different purposes for their money. Everyone has different investment needs. Advisers can help you define your wealth strategies and hold you accountable to the strategies you create together. Robo-advisers are designed around simple variables like age, target retirement date, risk tolerance and income level. A computer doesn’t care if you reach your goals.
4. Taxes, taxes and more taxes.
Most retirees have the majority of their money in tax-deferred accounts (401(k)s, IRAs, 403(b)s, etc.). The wrong financial move can create unnecessary tax costs, pulling hard-earned dollars from your portfolio. Robo-adviser platforms are generally only designed to handle portfolio management. They usually are not equipped to offer tax-efficient strategies, nor do they take into consideration insurance, health care or real estate in their automated calculations.
5. Life is about more than investing.
Financial advisers help you prepare for all of life’s important financial milestones: buying a house, paying off debt, funding college, fulfilling a bucket list, taking vacations as well as retirement. Robo-advisers are designed to focus mostly on investing. For clients who rely on real life advisers, comprehensive financial strategies are about much more than just their investment portfolio.
6. Who are you going to call?
Seriously, who are you going to call with a question, a concern, an explanation of what your money is doing for you, and why things are happening in the world, the economy and your portfolio? Real-life advisers are there to educate, to support, to explain and to answer your most important financial questions. I have yet to find the 800 number for my local robo-adviser, and although there are a few “hybrid” robos out there that offer access to human help, that access can be limited, and it comes with higher fees.
Today’s financial professionals and advisers have a major role to play in helping you realize your dreams, and putting you on the path toward achieving your goals so you can have the lifestyle you deserve. You can’t describe your dreams in terms of 1s and 0s.
Is the rise of the robo-advisers a passing fad, like pet rocks, or are they here to stay? Time will tell. One thing’s for sure: a computer program won’t care about you, your family and your future the same as a real-life financial adviser.
Mark Fried is a Chartered Retirement Planning Counselor, lectures on finance at several colleges and has contributed to both local and national publications and TV shows. Mark is an Investment Advisor Representative and insurance professional.
Steve Post contributed to this article.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Mark Fried is a Chartered Retirement Planning Counselor, and holds a Bachelor's of Science in Computer Engineering from Columbia University and a Master's in Government from the University of Pennsylvania. Mark contributes to the digital publications of Forbes, Morningstar, Philly Burbs and The Wall Street Journal, USA Today, and the Philadelphia Inquirer. He has been a guest on Fox Business, NBC, WPHL17 and co-hosted a PBS special, How to Select a Financial Advisor. Mark is an Investment Adviser Representative and insurance professional.
-
The Most Tax-Friendly States for Investing in 2025 (Hint: There Are Two)
State Taxes Living in one of these places could lower your 2025 investment taxes — especially if you invest in real estate.
-
Want To Retire at 55? See If You Can Answer These Five Questions
Who said you can’t retire at 55? If you say yes to these questions, you may be on your way to an early retirement.
-
Potential Trouble for Retirees: A Wealth Adviser's Guide to the OBBB's Impact on Retirement
While some provisions might help, others could push you into a higher tax bracket and raise your costs. Be strategic about Roth conversions, charitable donations, estate tax plans and health care expenditures.
-
One Small Step for Your Money, One Giant Leap for Retirement
Saving enough for retirement can sound as daunting as walking on the moon. But what would your future look like if you took one small step toward it this year?
-
This Is What You Really Need to Know About Medicare, From a Financial Expert
Health care costs are a significant retirement expense, and Medicare offers essential but complex coverage that requires careful planning. Here's how to navigate Medicare's various parts, enrollment periods and income-based costs.
-
I'm a Financial Planner: Could Partial Retirement Be the Right Move for You?
Many Americans close to retirement are questioning whether they should take the full leap into retirement or continue to work part-time.
-
From Mortgages to Taxes to Estates: How to Prepare for Falling Interest Rates
As speculation grows that the Federal Reserve will soon start lowering interest rates, now is a good time to review your financial plans for housing, estate, taxes, investing and retirement to make the most of potential changes.
-
This Is How Lottery Winners Build Lasting Legacies, From a Financial Professional
Winning a massive lottery jackpot, like the recent $1.4 billion Powerball, requires seeking immediate legal and financial counsel, protecting your identity and winnings and planning your legacy.
-
I'm an Investment Strategist: This Is How the Fed's Next Rate Move Could Impact Your Wallet
Interest rate cuts might be coming, which could affect everything from your credit card debt to your mortgage. It's smart to prepare now — here's how.
-
I'm a Retirement Planner: These Are Three Common Tax Mistakes You Could Be Making With Your Investments
Don't pay more tax on your investments than you need to. You can keep more money in your pocket (or for retirement) by avoiding these three common mistakes.