Revenue Sharing for Shoppers
Many secondary retail sites, from PriceGrabber.com to DealTaker.com, earn money for sending traffic and sales to respective retailers.
Many secondary retail sites, from PriceGrabber.com to DealTaker.com, earn money for sending traffic and sales to respective retailers. And while that revenue model isn't a secret, most Web sites don't go around advertising it.
That is, until Web marketers Frank DeBlasi and Tom Cangley teamed up to turn shoppers into revenue-sharing partners for the launch of their new Web site.
Hoopla Doopla promises users discounts and more than half of the commission the site makes on your purchases. To qualify for the cash-back deal, users must sign up for a free account and use Hoopla Doopla as the entry to a retailer's site.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
The terms offered from retailers vary, but these details are disclosed and range from nearly 10% cash back for shopping at 1-800-Pet-Meds to a piddly 1% cash back for shopping at the Apple Store.
Is this for real? Yes. Member-shoppers are paid their share every quarter, and the money is considered earnings under the tax law. You can find more details on the site's FAQs page.
It's a competitive field, Kiplinger's Cameron Huddleston may indeed be adding this one to her list of 20 Top Sites to Find a Bargain. We'll have to see.
What's your take?
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
-
What the Capital One Discover Merger Means for Your Wallet
The Capital One Discover merger reshapes the credit card landscape and could impact your credit card rewards, interest rates and card perks.
By Paige Cerulli
-
My Advice for Enrolling in Medicare Part B — Based on Experience
Enrolling in Medicare is notoriously complicated and can result in penalties if you get the timing wrong. Here are some valuable tips for first-timers.
By Sandra Block
-
Five Reasons You Shouldn't Shop on Amazon Prime Day
Smart Buying Think twice before getting lured into buying a bunch of stuff you don't need just because it's on sale.
By Andrea Browne Taylor
-
Five Ways to Save on Vacation Rental Properties
Travel Use these strategies to pay less for an apartment, condo or house when you travel.
By Cameron Huddleston
-
How to Avoid Annoying Hotel Fees: Per Person, Parking and More
Travel Here's how to avoid extra charges and make sure you don't get stuck paying for amenities that you don't use.
By Cameron Huddleston
-
Best Cash Back Credit Cards of 2025
Credit Cards If you're searching for a credit card that rewards you for everyday purchases, we've chosen the best.
By Ellen B. Kennedy
-
How to Spend $1,000: Find Cheap (or Free) Online Courses to Build Career Skills
Smart Buying There's a huge array of skill-building online courses that can level up your career for under $1,000.
By Kim Clark
-
MoviePass is Relaunching. Should You Sign Up?
Smart Buying The subscription discount movie card company has a checkered past and an army of disillusioned former cardholders. If you want to try the reboot, you’ll need to hurry.
By Bob Niedt
-
HBO Max Is Offering Huge Discounts
Smart Buying Looking for a streaming service deal? Warner Bros. Discovery is cutting the price of HBO Max.
By Bob Niedt
-
Are You Streaming Too Much? What the Discovery+/HBO Max Mashup Means
Smart Buying Fewer original scripted series? Maybe. And maybe it’s time to unsubscribe.
By Bob Niedt