If You'd Put $1,000 Into Disney Stock 20 Years Ago, Here's What You'd Have Today

Walt Disney (DIS) stock was having a terrific 2024 through late May. Shares were up 35% for the year to date, making DIS the best performing component of the Dow Jones Industrial Average.

But then the bottom fell out. The media and entertainment giant's revenue came up short of Wall Street's expectations. DIS stock predictably paid the price.

Wall Street, however, continued to be bullish on the name – and that turned out to be a canny call for traders. After all, DIS stock went on to rally sharply off its mid-August low.

Subscribe to Kiplinger’s Personal Finance

Be a smarter, better informed investor.

Save up to 74%

Sign up for Kiplinger’s Free E-Newsletters

Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.

Profit and prosper with the best of expert advice - straight to your e-mail.

Sign up

As for long-term investors, they may be forgiven if they're less than satisfied with their results. The past three-plus years have been rough on this bluest of blue chip stocks.

Everyone remembers how the pandemic clobbered Disney, whose theme parks and film businesses were epically exposed to COVID-19. Dividend investors certainly recall that the company suspended its payout in the early months of the outbreak in order to conserve cash.

Happily, Disney reinstated the dividend at the end of 2023. It was welcome news for income investors and most certainly helped bolster the share price.

Perhaps fewer remember how DIS stock more than doubled between March 2020 and March 2021, when shares hit an all-time high as a pandemic recovery play. At the top, Disney boasted a market cap of more than $366 billion.

What Disney shareholders would probably like to forget is that DIS stock is still worth around half of what it was at its peak.

Indeed, DIS stock has lost 45% of its value since hitting a closing high back in March 2021, shedding $168 billion in market capitalization in the process.

To put such a sum in context, $168 billion is more than the entire market caps of seven of 30 Dow Jones stocks, including Amgen (AMGN), Honeywell International (HON) and Nike (NKE).

DIS was one of the 30 best stocks in the world over the three decades ended 2020, so what happened?

The rise of streaming and other tectonic changes over the past decade have Disney facing existential questions. If CEO Bob Iger's first tenure was all about acquiring assets and making Disney bigger, his sequel run as top exec is all about remaking Disney for the new competitive landscape.

The bottom line on Disney stock

As noted above, Disney was one of the best stocks in the world over the three decades between 1990 and 2020. Mostly, though, it's been a huge bust.

While it's true that you can manipulate historical returns by fussing with their beginning and end points, Disney's record vs the broader market over pretty much any standardized period you care to measure is terrible.

For its entire history as a publicly traded company, Disney stock has generated a total return (price change plus dividends) of 8.6% annualized. That trails the S&P 500's annualized total return by a bit more than 2 percentage points over the same time frame.

DIS stock also lags the performance of the broader market over the past one-, three-, five-, 10-, 15- and 20-year periods – usually by distressingly wide margins.

To get a sense of what this underperformance looks like on a brokerage statement, have a gander at the above chart. Note that if you put $1,000 into Disney stock 20 years ago, it would today be worth about $3,800.

The same amount invested in the S&P 500 two decades ago would theoretically be good for about $7,475 today.

Disney shareholders expected more. If they feel those returns are inexcusable, they are not wrong.

If there's a sliver of a silver lining for buy-and-hold Disney investors, well ... at least Wall Street likes its chances of beating the market over the next 12 to 18 months.

Of the 32 analysts issuing opinions on DIS stock surveyed by S&P Global Market Intelligence, 14 rate it at Strong Buy, eight say Buy, nine have it a Hold and one calls it a Strong Sell. That works out to a consensus recommendation of Buy, with solid conviction.

More Stocks of the Past 20 Years

• If You'd Put $1,000 Into Intel Stock 20 Years Ago, Here's What You'd Have Today
• If You'd Put $1,000 Into IBM Stock 20 Years Ago, Here's What You'd Have Today
• If You'd Put $1,000 Into Apple Stock 20 Years Ago, Here's What You'd Have Today