Stock Market Today: Apple Nears $2T, But Stocks Struggle
Apple edged toward the $2 trillion market-cap mark on reports that it will bundle subscription services Thursday, but the S&P 500 failed to enter a new bull market.


First-time jobless claims dipped below the 1 million mark, and Apple (AAPL, +1.8%) edged closer to becoming a $2 trillion company Thursday. But the broader markets were mostly sluggish, unable to match yesterday's go-go energy.
The Labor Department reported that 963,000 new people applied for unemployment benefits last week, the first reading below 1 million since mid-March and the latest in a string of positive economic developments.
Meanwhile, Apple cruised higher amid a Bloomberg report saying the tech giant was preparing to bundle its various services, which have helped prop up profits in recent years amid flattening iPhone sales. The project, called "Apple One," could be shared across up to six people and decrease the costs versus buying each service individually.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
"For example, if a family subscribes today to all of Apple's major services plus the highest iCloud storage tier, that would cost about $45 a month," Bloomberg writes. "A new bundle could knock more than $5 off that."
Apple finished Thursday at new record highs and a $1.97 trillion market value.
Meanwhile, Cisco Systems (CSCO) weighed on the broader indices, plunging 11.2% after providing disappointing guidance for the upcoming quarter as corporations slow IT spending.
"Looking forward, with total product orders down 10% year-over-year and no end to the pandemic in sight, the firm substantially guided down for its first quarter and announced that it will be undertaking cost-cutting measures over the next few quarters to reduce its cost structure by over $1 billion on an annualized basis (about 80% coming from operating expense)," write William Blair analysts.
The COVID front wasn't encouraging, either. The U.S. reported nearly 1,500 deaths yesterday – the highest death toll since May – and a stimulus package is no closer to fruition.
The Dow Jones Industrial Average dipped 0.3% to 27,896, while the small-cap Russell 2000 lost 0.2% to 1,579. The S&P 500, just six points from a new bull market as of yesterday's close, widened that gap to a still-small 17 points after declining 0.2% to 3,373. The Nasdaq Composite, meanwhile, eked out a modest 0.3% gain to 11,042.
Stocks Face Pressure From Several Fronts
The longer the stimulus stalemate continues, the more difficult it could be to cement a true new bull market.
"While the relay recovery has gone well so far – economic data is improving, and consumer spending has been supported by stimulus measures – pressure on personal incomes may increase toward the end of the year as governments begin to weigh the provision of additional stimulus funding more carefully," Richard Lacaille, State Street Global Advisors Global Chief Investment Officer, says in a recent note.
That's not all. "The U.S. election poses another risk – not just in terms of the election outcome, but also the prospect of a disputed election and potential Constitutional crisis," he says. Naturally, COVID itself also remains a risk until a vaccine is approved and can be fully distributed.
If that has you feeling on edge, there's no shortage of defensive options to shore up your portfolio.
These 12 bond mutual funds and ETFs could do some more lifting if the equity markets quiver; these seven low-cost gold funds likely would continue their torrid 2020, too.
Even if the market does continue to advance, it would be in the face of a still-weakened economy; the best stocks for such a new bull market, then, will need a special blend of business positioning and robust financials.
But JPMorgan also sees opportunity in some of the market's less sprawling names. Many mid-cap stocks – often referred to as "Goldilocks" plays for their ideal blend of potential and scale – have been sold off too enthusiastically and appear poised for a rebound. These five stand out the most, however, because the broader Wall Street community is just as enthusiastic about them as JPM's analysts.
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
Kyle Woodley is the Editor-in-Chief of WealthUp, a site dedicated to improving the personal finances and financial literacy of people of all ages. He also writes the weekly The Weekend Tea newsletter, which covers both news and analysis about spending, saving, investing, the economy and more.
Kyle was previously the Senior Investing Editor for Kiplinger.com, and the Managing Editor for InvestorPlace.com before that. His work has appeared in several outlets, including Yahoo! Finance, MSN Money, Barchart, The Globe & Mail and the Nasdaq. He also has appeared as a guest on Fox Business Network and Money Radio, among other shows and podcasts, and he has been quoted in several outlets, including MarketWatch, Vice and Univision. He is a proud graduate of The Ohio State University, where he earned a BA in journalism.
You can check out his thoughts on the markets (and more) at @KyleWoodley.
-
The AI Doctor Coming to Read Your Test Results
The Kiplinger Letter There’s big opportunity for AI tools that analyze CAT scans, MRIs and other medical images. But there are also big challenges that human clinicians and tech companies will have to overcome.
By John Miley Published
-
The Best Places for LGBTQ People to Retire Abroad
LGBTQ people can safely retire abroad, but they must know a country’s laws and level of support — going beyond the usual retirement considerations.
By Drew Limsky Published
-
Wall Street Is Worried About Apple Stock. Should You Be Too?
Analysts expect Trump's sweeping tariffs to have an outsized impact on Apple stock. How concerned should investors be?
By Karee Venema Last updated
-
The Stock Market Is Selling Off. Here's What Investors Should Do
Investors started fleeing the equities market en masse in response to the Trump administration's "jaw-dropping" tariffs. But the experts say don't panic.
By Karee Venema Last updated
-
Should You Sell Tesla Stock as Elon Unrest Grows?
Tesla's CEO is wearing many hats and is managing them "with great difficulty."
By David Dittman Published
-
5 of Warren Buffett's Best Investments
Warren Buffett has had plenty of wins throughout his decades of investing. Here, we highlight five of Buffett's best investments.
By Kyle Woodley Published
-
Apple's 100,000% Return Is a Result of Innovation, Brand Loyalty and Buybacks
Apple spends billions buying back its own shares, but this is just one catalyst behind the incredible growth in its share price.
By Louis Navellier Published
-
Stock Market Today: Stocks Struggle After Trump's EU Tariff Threats
Stocks pared early gains after Trump threatened the European Union with 25% tariffs.
By Karee Venema Published
-
Stock Market Today: Dow Gains After Nike Gets Upgraded
Jefferies thinks Nike's new CEO will spark a turnaround in the beaten-down blue chip.
By Karee Venema Published
-
Best Investments to Sidestep Trump's Trade War
These ETFs are well-designed to weather rising U.S. protectionism and retaliatory tariffs.
By Jeff Reeves Last updated