Apple Stock Slapped With Another Sell Rating: What to Know
The latest Apple stock downgrade centers around iPhone sales and the weakening consumer electronics market. Here's what investors need to know.


Apple (AAPL) is the worst Dow Jones stock Tuesday after financial services firm Jefferies downgraded the tech giant to Underperform (equivalent to a Sell) from Hold and lowered its price target to $200.75 from $211.84.
Apple stock returned more than 30% in 2024, but Jefferies analyst Edison Lee is concerned that "weak demand for the iPhone has materialized," while other products, such as the iPad and MacBook, may also disappoint due to a "weak" consumer electronic market.
"We expect AAPL to miss its revenue growth guidance of 5% for the first quarter of fiscal 2025 and guide to only low single-digit revenue growth in the second quarter of fiscal 2025, also below consensus," Lee says.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
The company's artificial intelligence (AI) outlook is "subdued" and industry checks suggest Apple's "advanced packaging roadmap for iPhone may face a delay is another negative sign," Lee adds.
The new price target of $200.75 implies downside of more than 9% to current levels.
Most of Wall Street still rates Apple a Buy
The majority of Wall Street remains bullish toward the tech stock, suggesting investors shouldn't be too worried about Jefferies' downgrade of the mega cap.
According to S&P Global Market Intelligence, the average analyst target price for AAPL stock is $246.14, representing implied upside of about 11% from current levels.
Additionally, of the 46 analysts covering the blue chip stock tracked by S&P Global Market Intelligence, 23 have it at Strong Buy, eight call it a Buy, 11 say it's a Hold, and just four call it a Sell or Strong Sell. This works out to a consensus recommendation of Buy and with strong conviction.
Financial services firm CFRA Research is one of the more bullish outfits on AAPL stock with a Buy rating and a $260 price target.
"We still like the AAPL story given its aging installed base and broadening AI features and geographic availability that will support upgrades (we expect China partnership announcements soon), potential higher prices, higher Services revenue, a strong pipeline not reflected in estimates, and margin upside being underestimated," wrote CFRA Research analyst Angelo Zino in a January 16 note.
However, the analyst warned of "muted China demand" and "recent forex moves" as creating possible "downside risk to consensus estimates."
Related Content
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.
-
When Should You Hand Over the Keys — to Your Investments?
The secret to retirement planning? "The best time to hand over the keys is before you’ve realized you need to hand over the keys."
By Maurie Backman
-
A checklist for high-net-worth individuals looking to maintain and grow their wealth.
A strategic guide to managing, preserving, and expanding your wealth for long-term financial security.
By Dori Zinn
-
When Should You Hand Over the Keys — to Your Investments?
The secret to retirement planning? "The best time to hand over the keys is before you’ve realized you need to hand over the keys."
By Maurie Backman
-
Going to College? How to Navigate the Financial Planning
College decisions this year seem even more complex than usual, including determining whether a school is a 'financial fit.' Here's how to find your way.
By Chris Ebeling
-
Financial Steps After a Loved One's Alzheimer's Diagnosis
It's important to move fast on legal safeguards, estate planning and more while your loved one still has the capacity to make decisions.
By Thomas C. West, CLU®, ChFC®, AIF®
-
How Soon Can You Walk Away After Selling Your Business?
You may earn more money from the sale of your business if you stay to help with the transition to new management. The question is, do you need to?
By Evan T. Beach, CFP®, AWMA®
-
Two Don'ts and Four Dos During Trump's Trade War
The financial rules have changed now that tariffs have disrupted the markets and created economic uncertainty. What can you do? (And what shouldn't you do?)
By Maggie Kulyk, CRPC®, CSRIC™
-
I'm Single, With No Kids: Why Do I Need an Estate Plan?
Unless you have a plan in place, guess who might be making all the decisions about your prized possessions, or even your health care: a court.
By Cynthia Pruemm, Investment Adviser Representative
-
Most Investors Aren't as Diversified as They Think: Are You?
You could be facing a surprisingly dangerous amount of concentration risk without realizing it. Fixing that problem starts with knowing exactly what you own.
By Scott Noble, CPA/PFS
-
My First $1 Million: Literacy Interventionist, 59, Colorado
Ever wonder how someone who's made a million dollars or more did it? Kiplinger's new My First $1 Million series uncovers the answers.
By Joyce Lamb