Is Deckers Stock a Buy After Its Big Earnings Beat?
Deckers Outdoor stock is higher Friday after the footwear maker's beat-and-raise quarter, but what is Wall Street saying? Here's what you need to know.

Deckers Outdoor (DECK) stock is trading notably higher Friday after the footwear giant beat top- and bottom-line expectations for its fiscal 2025 first quarter and raised its full-year profit forecast.
In the three months ended June 30, Deckers' revenue increased 22.1% year-over-year to $825.4 billion, led by 29.7% jump in sales of its Hoka brand to $545.2 million. Its earnings per share (EPS) surged 87.6% from the year-ago period to $4.52.
"HOKA and UGG continue to drive robust full-price demand in the global marketplace by delivering compelling product that consumers love," Deckers outgoing CEO Dave Powers said in a statement.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
The results handily beat analysts' expectations. Wall Street was anticipating revenue of $808 million and earnings of $3.48 per share, according to CNBC.
As a result of its strong performance in the first quarter, Deckers raised its full-year profit forecast. The company now anticipates EPS in the range of $29.75 to $30.65, up from its previous forecast of $29.50 to $30. It continues to expect annual revenue growth of approximately 10% to $4.7 billion.
"Fiscal year 2025 is off to a great start, with HOKA and UGG delivering fantastic first quarter results that have contributed to our increased outlook for the full fiscal year," said Deckers Chief Commercial Officer and incoming CEO Stefano Caroti in a statement.
Deckers also noted that it repurchased approximately $152 million worth of shares during the quarter and has approximately $789.7 million remaining under its share repurchase program. Stock buybacks can boost value for shareholders.
Is Deckers stock a buy, sell or hold?
Deckers is outpacing the broader market on a price basis this year, up 35% so far vs a 14% return for the S&P 500. And Wall Street thinks the consumer discretionary stock has more room to run.
According to S&P Global Market Intelligence, the average analyst target price for DECK stock is $1,081.69, representing implied upside of about 20% to current levels. Additionally, the consensus recommendation is a Buy.
Financial services firm Wedbush is one of the bullish outfits on DECK stock with an Outperform rating (equivalent to a Buy) and $1,030 price target.
"DECK once again delivered a strong quarter, beating sales and EPS expectations by wide margins, with both core brands showing continued momentum," writes Wedbush analyst Tom Nikic in a note to clients. "All in all, we remain buyers of the name, given still conservative fiscal 2025 guidance (conservative sales and margin assumptions could lead to more beats-and-raises), best-in-class momentum at Hoka, and continued strength at Ugg."
Related Content
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.
-
Stock Market Today: Trump Tariff Threats Keep Pressure on Stocks
The president warned of 25% tariffs being levied on automobiles, semiconductor chips and pharmaceutical imports.
By Karee Venema Published
-
7 of Warren Buffett's Biggest Misses
Warren Buffett's investing wins are highly regarded across Wall Street, but no one can bat a thousand. Here are some of Buffett's biggest misses.
By Kyle Woodley Published
-
Stock Market Today: Trump Tariff Threats Keep Pressure on Stocks
The president warned of 25% tariffs being levied on automobiles, semiconductor chips and pharmaceutical imports.
By Karee Venema Published
-
7 of Warren Buffett's Biggest Misses
Warren Buffett's investing wins are highly regarded across Wall Street, but no one can bat a thousand. Here are some of Buffett's biggest misses.
By Kyle Woodley Published
-
Why Toll Brothers Stock Is Falling After Earnings
Toll Brothers stock is lower Wednesday after the homebuilder missed expectations for its first quarter. Here's what you need to know.
By Joey Solitro Published
-
Why Bumble Stock Is Spiraling After Earnings
Bumble stock is sinking Wednesday as the online dating platform's weak guidance offsets a revenue beat. Here's what you need to know.
By Joey Solitro Published
-
Etsy Stock Sinks on Revenue Miss: What to Know
Etsy stock is notably lower Wednesday after the online retailer fell short of revenue expectations for the key holiday quarter.
By Joey Solitro Published
-
Rethinking Income When You Retire: No Paycheck, No Problem
When you retire, you'll need to adjust to the reality of depending on assets instead of a regular paycheck. For that, you'll need a new financial strategy.
By Joel V. Russo, LUTCF Published
-
How to Support Your Parents Without Derailing Your Finances
Putting your aging parents' financial house in order can give you a clearer picture of where they need support and how to balance that with your own plans.
By Vincent Birardi, CFP®, AIF®, MBA Published
-
Stock Market Today: Stocks Gain to Start the Short Week
Stocks struggled for direction Tuesday, though Intel made a beeline higher on M&A buzz.
By Karee Venema Published