Nike (NKE) stock is trading notably higher in Friday's session after the athletic footwear and apparel retailer announced the appointment of a new CEO.
Effective October 14, Elliott Hill will take over as president and CEO of Nike, replacing current chief executive John Donahoe, the company said in a regulatory filing. Hill spent 32 years at Nike in various roles before retiring in 2020 as president of its consumer and marketplace division.
"Nike has always been a core part of who I am, and I'm ready to help lead it to an even brighter future," Hill said in a statement. "For 32 years, I've had the privilege of working with the best in the industry, helping to shape our company into the magical place it is today. I'm eager to reconnect with the many employees and trusted partners I've worked with over the years, and just as excited to build new, impactful relationships that will move us ahead."
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Outgoing CEO John Donahoe has held the role since January 2020, but a myriad of struggles has led to a decline of roughly 20% in Nike's share price over his tenure prior through the September 19 close.
Most notably, Donahoe's efforts shifted the company's strategy to one that focused on selling directly to consumers in its stores and online, but this decision moved it "too far away from wholesale partners," according to CNBC. It also caused Nike to it losing sight of innovation and created a lack of new product launches, CNBC said.
"It's been an honor and privilege to be part of this incredible company, and I'll always value my time at Nike and the opportunity to lead the organization," Donahoe said in a statement. "It became clear now was the time to make a leadership change, and Elliott is the right person. I look forward to seeing Nike and Elliott's future successes."
The C-suite shake up comes a little over a month after regulatory filings revealed Bill Ackman's Pershing Square Capital Management initiated a stake in the blue chip stock in the second quarter. The activist investor previously held a stake in Nike back in 2017.
Is Nike stock a buy, sell or hold?
Nike has struggled in 2024, down 25% for the year to date through the September 19 close, putting it just ahead of Intel (INTC) and Boeing (BA) on the list of worst Dow Jones stocks. Still, Wall Street is generally bullish toward the consumer discretionary stock.
According to S&P Global Market Intelligence, the average analyst target price for NKE stock is $92.11, representing implied upside of more than 8% to current levels. Additionally, the consensus recommendation is Buy.
While financial services firm Truist Securities has a Hold rating on NKE stock, it raised its price target to $85 from $81 following the appointment of the new CEO.
"We see this move as a positive step that could reinvigorate the brand and improve sentiment on the stock, as Mr. Hill is highly respected and has deep knowledge of the business from his 32-year tenure at Nike," says Truist Securities analyst Joseph Civello.
"However, the near-term upside appears priced into the after-market move," which makes the large-cap stock pricey at current levels despite "no projected revenue growth," he adds.
Related Content
-
Amazon Surge Sends S&P 500, Nasdaq Higher to Start November: Stock Market TodayAmazon inked a $38 billion cloud deal with OpenAI, which sent the stock to the top of the Dow Jones on Monday.
-
If You'd Put $1,000 Into Home Depot Stock 20 Years Ago, Here's What You'd Have TodayHome Depot stock has been a buy-and-hold banger for truly long-term investors.
-
Amazon Surge Sends S&P 500, Nasdaq Higher to Start November: Stock Market Today
Amazon inked a $38 billion cloud deal with OpenAI, which sent the stock to the top of the Dow Jones on Monday.
-
If You'd Put $1,000 Into Home Depot Stock 20 Years Ago, Here's What You'd Have Today
Home Depot stock has been a buy-and-hold banger for truly long-term investors.
-
Eight Steps to Help Get You Through the Open Enrollment Jungle at WorkWondering how to survive open enrollment this year? Arm yourself with these tools to cut through the process and get the best workplace benefits for you.
-
Seven Moves for High-Net-Worth People to Make Before End of 2025, From a Financial PlannerIt's time to focus on how they can potentially reduce their taxes, align their finances with family goals and build their financial confidence for the new year.
-
I'm a Financial Planner: These Are the Seven Tiers of Retirement Well-BeingLet's apply Maslow's hierarchy of needs to financial planning to create a guide for ranking financial priorities.
-
Why More Americans Are Redefining Retirement, Just Like I DidRetirement readiness requires more than just money. You have a lot of decisions to make about what kind of life you want to live and how to make it happen.
-
3 Major Changes Investors Must Prepare for in 2026A possible stock market bubble. Trump accounts. Tokenized stocks. These are just three developments investors need to be aware of in the coming months.
-
A Compelling Case for Why Property Investing Reigns Supreme, From a Real Estate Investing ProInvestment data show real estate's superior risk-adjusted returns and unprecedented tax advantages through strategies like 1031 exchanges and opportunity zones.
