Starbucks Stock Pops Despite Revenue Miss: What to Know
Starbucks stock is higher Wednesday after the coffee chain reported fiscal Q3 earnings. Here's what you need to know.


Starbucks (SBUX) stock is trading higher Wednesday after the world's largest coffee chain reported mixed earnings results for its fiscal third quarter and reiterated its full-year outlook.
In the quarter ended June 30, Starbucks said its revenue decreased 0.6% year–over-year to $9.1 billion, pressured by a 3% decline in global comparable-store sales. Its earnings per share (EPS) were down 6.1% from the year-ago period to 93 cents.
"Our efficiency efforts, which are tracking ahead of expectations, partially offset investments associated with the cautious consumer environment," Starbucks Chief Financial Officer Rachel Ruggeri said in a statement. "Collectively, our disciplined approach enables us to preserve both balance sheet strength and flexibility, positioning us to successfully navigate through the current macroeconomic environment."

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Starbucks' top-line results fell short of the $9.2 billion in revenue Wall Street was expecting, while earnings came in higher than the 93 cents per share analysts' forecast, according to CNBC.
On its conference call, Starbucks reiterated the full-year outlook it provided in the second quarter, which calls for revenue to grow in the low single-digit percentage and earnings-per-share growth in a range of flat to low single-digit percentage.
While William Blair analyst Sharon Zackfia believes fiscal 2024 guidance is meetable, the company's third-quarter results "did little to increase visibility on how quickly revenue and profit growth will reignite." The analyst adds that it's likely that fiscal year 2025 financials will "fall below the company's algorithmic growth target of 5%-plus comparisons yielding 15%-plus EPS growth, in our opinion."
Is Starbucks stock a buy, sell or hold?
Starbucks has struggled on the price charts this year, down more than 18%. And Wall Street is on the sidelines when it comes to consumer discretionary stock.
According to S&P Global Market Intelligence, the average analyst target price for SBUX stock is $87.18, representing an upside of more than 10% to current levels. Despite the upside potential, the consensus recommendation is a Buy, but with very low conviction.
William Blair's Zackfia has a Market Perform (equivalent of a Hold) rating on the large-cap stock. The analyst reiterated her rating after earnings, calling "conviction in our out-year estimate shaky."
Related Content
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.
-
6 Stunning Waterfront Homes for Sale Around the US
From private peninsulas to lakes, bayous and beyond, Kiplinger's "Listed" series brings you another selection of dream homes for sale on the waterfront.
By Charlotte Gorbold Published
-
Six Reasons to Disinherit Someone and How to Do It
Whether you're navigating a second marriage, dealing with an estranged relative or leaving your assets to charity, there are reasons to disinherit someone. Here's how.
By Donna LeValley Published
-
Should You Still Wait Until 70 to Claim Social Security?
Delaying Social Security until age 70 will increase your benefits. But with shortages ahead, and talk of cuts, is there a case for claiming sooner?
By Evan T. Beach, CFP®, AWMA® Published
-
Retirement Planning for Couples: How to Plan to Be So Happy Together
Planning for retirement as a couple is a team sport that takes open communication, thoughtful planning and a solid financial strategy.
By Andrew Rosen, CFP®, CEP Published
-
Market Turmoil: What History Tells Us About Current Volatility
This up-and-down uncertainty is nerve-racking, but a look back at previous downturns shows that the markets are resilient. Here's how to ride out the turmoil.
By Michael Aloi, CFP® Published
-
Stock Market Today: Stocks Surge to Close a Volatile Week
It was another day with a week's worth of both news and price action, but it ended on a strongly positive note.
By David Dittman Published
-
Home Insurance: How to Cut Costs Without Losing Coverage
Natural disasters are causing home insurance premiums to soar, but don't risk dropping your coverage completely when there are ways to keep costs down.
By Jared Elson, Investment Adviser Published
-
Markets Roller Coaster: Resist the Urge to Make Big Changes
You could do more harm than good if you react emotionally to volatility. Instead, consider tax-loss harvesting, Roth conversions and how to plan for next time.
By Frank J. Legan Published
-
Why Homeowners Insurance Has Gotten So Very Expensive
The home insurance industry is seeing more frequent and bigger claims because of weather, wildfires and other natural disasters.
By Karl Susman, CPCU, LUTCF, CIC, CSFP, CFS, CPIA, AAI-M, PLCS Published
-
Stock Market Today: Uncertainty Proliferates: Dow Loses 1,014 Points
Weaker-than-expected consumer inflation data wasn't enough to stabilize sentiment during another volatile day for financial markets.
By David Dittman Published