Kellogg (K) Latest How Stock Spinoffs Work — And How They've Performed In theory, stock spinoffs should reward investors, but performance is mixed. America's Most Popular Breakfast Cereals (And the Stocks Behind Them) stocks Cheerios? Frosted Flakes? Raisin Bran? Kellogg, General Mills, Post and Quaker rake in billions of dollars a year in cereal sales. Who's No. 1? By Dan Burrows Published 11 October 18 stocks