The Next Silicon Valley Must-Have? A Private Foundation
Today’s wealthy tech crowd is steering more toward philanthropy than conspicuous consumption, and a private foundation gives them the power (and the control they are looking for) to make a difference.


While the pandemic might have shuttered businesses across the country, Silicon Valley tech companies have defied the odds. In 2020, IPO capital raising hit its highest level in a decade. Start-up valuations soared, and blockbuster IPOs, like the one for Airbnb, created a bumper crop of wealth. But unlike previous iterations of newly minted money, the beneficiaries of this recent boom are forsaking the traditional private-island-and-jet splurge. Their new acquisition of choice could be a more charitable one.
Last year my company helped set up more new foundations than at any other time in our 20-year history – many for tech entrepreneurs and business owners planning for a liquidity event. And we expect that the ongoing wave of IPOs could fuel a surge in private foundation philanthropy, even as Brookings, NPR and others have documented a decline in spending among America’s most affluent households during the past year.
What, No Gold-Plated Yacht?!
Boom times in Silicon Valley used to be marked by lavish displays of excess, including the now-legendary wedding of Napster co-founder Sean Parker whose 2013 “Lord of the Rings” nuptials cost $4.5 million and featured a 9-foot-high cake and guest apparel by the film’s costume designer. So, why aren’t the beneficiaries of the current boom acquiring sharks with laser beams and other accessories for Bond-villain subterranean lairs?

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
One possibility is that economic uncertainty has put a damper on lavish displays of conspicuous consumption. As recently reported in The Wall Street Journal, the so-called “smart money” is bearish on companies that have gone public through special purpose acquisition vehicles (SPACs). Short-sellers have increased their bets to more than triple their value at the start of the year, rising from $724 million to about $2.7 billion. And broadly speaking, no one is sure whether the post-COVID economy will be characterized by unprecedented growth or inflation and sluggish employment rates.
Other factors, however, may be inspiring Silicon Valley’s latest crop of millionaires to seek gratification in philanthropy instead of consumerism:
Heightened awareness of increased need: While the gap between America’s haves and have-nots has been widening for decades, the gulf grew even wider during the pandemic. The weight of the crisis fell unequally on the vulnerable, with millions of Americans unable to afford or access even essentials such as food, health care, housing and broadband. Against a backdrop of endless lines for food pantries — even on military bases — extravagant displays of wealth may seem insensitive as well as immoderate.
An attitude of gratitude: Aaron Rubin, a partner at Werba Rubin Papier Wealth Management, told The New York Times that this boom feels qualitatively different from previous ones. In addition to experiencing unease about the economy, his clients are expressing “more gratitude” and making more plans for charity.
Social crisis: In addition to COVID, racial equity, social justice and the political environment were at the fore of our national conversation. These topics got people thinking about how they could use their assets to influence society positively.
Generational generosity: Many Silicon Valley “techies” are Millennials. Fidelity Charitable’s survey, Entrepreneurs as Philanthropists, shows that in comparison to other generations, Millennials are relatively more philanthropic, more concerned about using their social capital and purchasing power to improve the world, and more interested in aligning their actions with their ideals. And they’ve been very responsive to the increased need as of late.
Additionally, nearly three-quarters of Millennials have sent financial aid to family or friends or donated to a nonprofit since the pandemic began, according to payment app Zelle’s September Consumer Payment Behaviors report. That’s the highest rate among any of the generations polled.
The Tesla of Charitable Vehicles
It’s easy to see how the next wave of entrepreneurial business IPOs could fuel an explosion of interest in philanthropy; what’s less clear is how that interest will manifest. Although Silicon Valley has a very robust community foundation that serves the surrounding vicinity, not all of its Millennial philanthropists are likely to be content with solely meeting need locally. Nor may they be satisfied with giving only through a donor-advised fund (DAF), which, while popular for its tax advantages and ease of set-up, does not offer donors much say over their giving.
Consider these critical insights to how Millennials approach their giving, noted by the Fidelity Charitable survey:
- While they are more likely than other generations to see giving as part of their identity, they also may have lower levels of trust in the nonprofits they support and are more likely to want to be actively engaged in the direction and use of their financial support.
- Younger entrepreneurs see charitable giving as a way to build their reputation, with 84% saying they value giving as an opportunity to demonstrate leadership in the community.
- Seventy-four percent value having their contributions recognized publicly, compared to only 19% of Boomers.
- Millennial business owners are already planning their charitable legacies; nearly two-thirds plan to leave money to charity after they’re gone, versus 46% of Boomers.
The same study also notes that “Younger entrepreneurs are going beyond simple cash donations — both personally and in their businesses — and are giving in increasingly sophisticated ways.”
For all these reasons, a private foundation, which confers complete donor control and offers an almost limitless toolbox for creative giving, might emerge as the preferred charitable vehicle for this new class of donors who crave hands-on, out-of-the box philanthropy.
In addition to granting to publicly supported nonprofits, the type of giving permitted with a DAF, a private foundation is empowered to:
- Give directly to individuals in need.
- Make loans to charitable organizations and use the proceeds from the repayments to make other programmatic investments.
- Invest in for-profit businesses to further a charitable purpose.
- Conduct its own charitable programs and activities.
- Give awards and prizes to spur progress.
- Enter into binding agreements with grant recipients to ensure they use the funds as intended.
- Dictate naming rights as part of a grant agreement and enforce adherence.
- Deliver grant checks in person (e.g., at a fundraising gala).
- Follow any investment strategy that complies with prudent investor rules.
Moreover, because a private foundation can be established to exist in perpetuity, handed down from one generation to the next, it might have a special appeal for techies who are intent on building an enduring personal legacy associated with lifelong philanthropy and social impact.
For some great examples of charitable efforts made through private foundations, visit here.
Disclaimer
Foundation Source is the nation’s largest provider of management solutions for private foundations. We empower people and companies to create a better world with their philanthropy through a configurable suite of administrative, compliance, and advisory services complemented by purpose-built foundation management technology and private foundation experts. As we celebrate our 20th year of service, Foundation Source supports nearly 2,000 family, corporate and professionally staffed foundations of all sizes and has enabled more than $7 billion in charitable grants. ©2021 Foundation Source Philanthropic Services, Inc. All rights reserved.
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Hannah Shaw Grove is the chief marketing officer of Foundation Source, founder of "Private Wealth" magazine and author of 11 data-based books and hundreds of reports and articles on topics relating to the creation, management, disposition and transfer of wealth. Hannah has previously been the chief marketing officer at Apex Clearing, iCapital Network and Merrill Lynch Investment Managers and is a cum laude graduate of Harvard University. She holds the FINRA Series 6, 7, 24, 26 and 63 licenses.
-
Stock Market Today: Stocks Soar on China Trade Talk Hopes
Treasury Secretary Bessent said current U.S.-China trade relations are unsustainable and signaled hopes for negotiations.
By Karee Venema
-
2026 Disney Dining Plan Returns: Free Dining for Kids & Resort Benefits
Plan your 2026 Walt Disney World vacation now. Learn about the returning Disney Dining Plan, how kids aged three to nine eat free, and the exclusive benefits of staying at a Disney Resort hotel.
By Carla Ayers
-
SRI Redefined: Going Beyond Socially Responsible Investing
Now that climate change has progressed to a changed climate, sustainable investing needs to evolve to address new demands of resilience and innovation.
By Peter Krull, CSRIC®
-
Here's When a Lack of Credit Card Debt Can Cause You Problems
Usually, getting a new credit card can be difficult if you have too much card debt, but this bank customer ran into an issue because he had no debt at all.
By H. Dennis Beaver, Esq.
-
Going to College? How to Navigate the Financial Planning
College decisions this year seem even more complex than usual, including determining whether a school is a 'financial fit.' Here's how to find your way.
By Chris Ebeling
-
Financial Steps After a Loved One's Alzheimer's Diagnosis
It's important to move fast on legal safeguards, estate planning and more while your loved one still has the capacity to make decisions.
By Thomas C. West, CLU®, ChFC®, AIF®
-
How Soon Can You Walk Away After Selling Your Business?
You may earn more money from the sale of your business if you stay to help with the transition to new management. The question is, do you need to?
By Evan T. Beach, CFP®, AWMA®
-
Two Don'ts and Four Dos During Trump's Trade War
The financial rules have changed now that tariffs have disrupted the markets and created economic uncertainty. What can you do? (And what shouldn't you do?)
By Maggie Kulyk, CRPC®, CSRIC™
-
I'm Single, With No Kids: Why Do I Need an Estate Plan?
Unless you have a plan in place, guess who might be making all the decisions about your prized possessions, or even your health care: a court.
By Cynthia Pruemm, Investment Adviser Representative
-
Most Investors Aren't as Diversified as They Think: Are You?
You could be facing a surprisingly dangerous amount of concentration risk without realizing it. Fixing that problem starts with knowing exactly what you own.
By Scott Noble, CPA/PFS