In Defense of Insurance Agents and Brokers
People who sell insurance are often not consumers' favorite people. Here are some reasons why you might want to give insurance agents a break.

Car salespeople, attorneys and insurance agents all have something in common — they are not always held in the highest esteem. I know, major shock, but it’s true. Why is that the general consensus? What is it about insurance folks, at least, that makes most people wince? Is it a justified reaction, and, most important, can I change it with this article?
Although I gave you a short list of business types that most of us don’t exactly love, they and others at the bottom of the barrel have something in common. And no, I am not referring to the fact that you don’t like ’em. Each work in an industry that we turn to out of necessity. These are occupations that you may even say we are forced to interact with, like it or not. Get sued, you need to have an attorney. Need a car, time to deal with a car salesperson. And, yes, if you a house and/or a car, you will find no shortage of people looking to sell an insurance policy to you.
Let’s zoom in a bit and focus on the insurance dude or dudette. They get up in the morning, have some coffee (regular, not decaf), shower (hopefully) and are at their desk when the sun rises. Yes, that’s earlier than most workers, because some of the large insurers are in different time zones, and the early agent gets the underwriter.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
What insurance pros get to hear again and again
You have an increase in your auto insurance? Maybe you call your agent to ask what you can do about it. But guess what? Your agent has lots of clients, and if you have an increase, chances are many, if not all, of their clients do as well and are making that same call. Imagine the phone ringing, or email inbox filling up, day after day, week after week, with nothing but people saying, “Why did my premium go up?” I highly doubt anyone asks the grocer or the person scanning movie tickets why the prices have jumped. Insurance agents get to hear it. Again and again.
Maybe you’re unlucky enough to have a car accident. I know, it isn’t your fault, but either way, you’re going to reach out to your insurance contact. Safe to say you’re going to be, well, not your best self. You hit something and you’re mad, or something hit you and you’re madder. Regardless of what happened, you’ve had a loss, and you need to file a claim. In the words of Ray Parker Jr.: “Who ya gonna call?” The answer in this case is your insurance agent. You’ll get on the phone and maybe take out all the frustrations you have about your accident/theft/loss. You’ll yell, make demands, and that’s just the way it is. You’ve had a loss — you’re allowed to act this way, right? It goes with the territory of being an insurance agent.
Another scenario: You’re out to dinner with friends, having drinks, good food and some laughs. Someone breaches the topic of what they are paying for their car insurance. All of a sudden, everyone is in a frenzy. “You pay what? I pay so much more!” Or words to that effect. You want to know why you are overpaying. You’re going to contact your insurance agent. (That’s always a fun-filled interaction.) So you give your agent an earful/email-ful: “You’re overcharging me! I’ve been with you for so many years, and you’re overcharging me!”
Once you’re done venting, your insurance agent may point out that you drive a $100,000-plus car and have a speeding ticket, while your friend might drive a $50,000 car and could have a perfect driving record.
Please keep a few things in mind
Listen, I get it. I’ve been an insurance agent since before I graduated from college, and that was, well, a while ago. I’ve heard it all, seen it all, read it all. I don’t begrudge consumers from utilizing the services of an insurance agent. That’s what we are here for, so we serve our clients. I ask only that you keep a few things in mind:
- Your insurance agent does not set the price you pay — the insurance company does.
- Your insurance agent is a human being, just like you. Interact with them accordingly.
- Your insurance agent wants to keep you happy in order to keep your business — that’s how they make a living.
Related Content
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Karl Susman is an insurance agency owner, insurance expert witness in state, federal and criminal courts, and radio talk show host. For more than 30 years, Karl has helped consumers understand the complex world of insurance. He provides actionable advice and distills complex insurance concepts into understandable options. He appears regularly in the media, offering commentary and analysis of insurance industry news, and advises lawmakers on legislation, programs and policies.
-
Stock Market Today: Stocks Surge to Close a Volatile Week
It was another day with a week's worth of both news and price action, but it ended on a strongly positive note.
By David Dittman Published
-
Which Stocks Stayed Green as the Market Plummeted?
Only a handful of S&P 500 stocks managed to generate gains during the market's historic four-day plunge.
By Dan Burrows Published
-
Stock Market Today: Stocks Surge to Close a Volatile Week
It was another day with a week's worth of both news and price action, but it ended on a strongly positive note.
By David Dittman Published
-
Don’t Panic About the “Retail Blackout” – See Which Stores Are Closing (and Which Aren’t) for Easter 2025
Dozens of major retailers are planning to close their doors on April 20. Find out which of your go-to stores are on the list.
By Rachael Green Published
-
Home Insurance: How to Cut Costs Without Losing Coverage
Natural disasters are causing home insurance premiums to soar, but don't risk dropping your coverage completely when there are ways to keep costs down.
By Jared Elson, Investment Adviser Published
-
Markets Roller Coaster: Resist the Urge to Make Big Changes
You could do more harm than good if you react emotionally to volatility. Instead, consider tax-loss harvesting, Roth conversions and how to plan for next time.
By Frank J. Legan Published
-
Why Homeowners Insurance Has Gotten So Very Expensive
The home insurance industry is seeing more frequent and bigger claims because of weather, wildfires and other natural disasters.
By Karl Susman, CPCU, LUTCF, CIC, CSFP, CFS, CPIA, AAI-M, PLCS Published
-
Stock Market Today: Uncertainty Proliferates: Dow Loses 1,014 Points
Weaker-than-expected consumer inflation data wasn't enough to stabilize sentiment during another volatile day for financial markets.
By David Dittman Published
-
Zelle App Shut Down? Why Zelle Has Discontinued Its App
With the Zelle app shut down, learn how you can still use Zelle and which other mobile payment apps you might want to consider.
By Paige Cerulli Published
-
Going Through Probate? How to Find the Right Attorney
Just having the skills and experience to do the job isn't enough. The probate attorney you hire needs to have the right temperament for your particular case.
By John R. Silva, Esq. Published