Meet Rufus, Amazon's newly launched shopping assistant powered by artificial intelligence (AI), designed to answer your shopping questions and help you buy more.
Rufus launched as a beta version on February 1 to a small subset of U.S. customers who use Amazon's mobile app. The company said it will gradually roll out the chatbot to the rest of its U.S. customers in coming weeks.
With training from Amazon's vast product catalog, user reviews, community Q&As and information from other online sources, Rufus can respond to customer questions on a range of topics related to shopping and product comparisons, Amazon said. It can also provide recommendations based on conversations with customers.
Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
According to Amazon, information that Rufus can provide customers with includes:
- What to look for while shopping in specific product categories. Customers can ask Rufus questions such as — “What should I consider when buying headphones?”
- Suggestions for specific occasions or purposes, answering questions or statements such as — “What do I need for cold weather golf?” or “I want to start an indoor garden.”
- Comparisons of product categories, answering questions such as — “What’s the difference between lip gloss and lip oil?”
- Recommendations based on specific customer needs, answering questions such as — “What are the best dinosaur toys for a five-year-old?"
- More details about a product while on that product's page, answering questions such as — “Is this jacket machine washable?” or “Is this cordless drill easy to hold?”
“Rufus meaningfully improves how easy it is for customers to find and discover the best products to meet their needs, integrated seamlessly into the same Amazon shopping experience they use regularly,” Amazon said in a statement.
How to use Rufus
Once you get access to the bot, you can type or speak questions into the mobile app's search bar. A chat dialog box will appear at the bottom of the screen that allows you to search or ask questions, which you can expand to see answers, tap on suggestions or ask follow-up questions.
When you're done using Rufus or if you're not interested in the bot, you can dismiss it and return to the traditional search process by swiping down to send the chatbot to the bottom of the screen.
Walmart's AR 'try-on' eyewear
The move comes as Walmart launches an augmented reality (AR) feature, Optical Virtual Try-On, which uses 3D and advanced algorithms to create a digital twin of eyewear frames. The feature allows customers to virtually "try on" more than 750 frames and purchase prescription eyewear, Walmart said in a statement.
"While the concept of virtual try-on is not new, Walmart is taking it to the next level," Walmart said. The company added that it has increased investments in AR and virtual reality (VR) technologies and that Optical Virtual Try-On expands the use of those technologies.
To use the feature, visit Walmart online or use the Walmart app and click on the "try them on" flag in the main image on the product page. You need to allow a facial scan and view the glasses "as if you were wearing them looking in the mirror," and customize the lenses that work best for you, Walmart says on its website. You also need to upload your prescription and allow a scan to capture your pupillary distance measurements.
According to the website, once you receive the online order, you can visit a Walmart Vision Center and work with an optician "to get any finishing touches."
Related Content
-
Focus on These Five Critical Areas in Retirement PlanningWorried about how you'll pay for your retirement? It can help to structure your finances around five key areas: taxes, income, medical, legacy and investments.
-
Is Downsizing Right for Your Retirement?The lower costs of a smaller home in retirement might sound appealing, but be ready for the trade-offs that come with making this big decision.
-
The Minimum Savings You Need To Retire in All 50 StatesAre you concerned you haven't saved enough for retirement? Here are the average annual expenses and minimum savings amounts needed to get by in all 50 states.
-
Three Tips for Managing Your Election-Related StressAs Election Day approaches fast, consider taking some steps to keep your anxiety and expectations under control.
-
Your Kid Is a New Driver: Will Your Car Insurance Take a Hit?Most likely, but you can try to lessen the blow by asking about discounts and teaching your child as much as you can before they get their license.Karl
-
Honda Recalls 720k Vehicles Over Risk of Fuel LeaksFollowing the Honda recall over a steering issue earlier this year, the carmaker has announced measures to find and replace faulty fuel pumps in some of its most popular models.
-
Seven Financial Mistakes to Avoid in DivorceFrom overlooking hidden assets to scary tax surprises, help protect your financial future by steering clear of these common pitfalls during the divorce process.
-
How an Irrevocable Trust Could Pay for EducationAn education trust can be set up for one person or multiple people, and the trust maker decides how the money should be used and at what age.
-
How to Maximize Your Credit Card RewardsYour cash back, points or miles may be worth hundreds — or even thousands — of dollars each year, if you know the best ways to earn and use them.
-
How to Change Financial AdvisersBefore firing your financial adviser, here are a few things to prepare for.
