How to Maximize Your Impact With Strategic Philanthropy Tools
You can ensure your philanthropy aligns with your personal goals by using a tax-smart, donor-advised fund, one of the easiest tools for giving. Here’s how it works.


Philanthropy begins with understanding what makes your heart break, what keeps you up at night and what gets you up in the morning. It’s a thoughtful and intentional way of giving, an exercise that fulfills you and allows you to live in alignment with your purpose. When you give to a cause that you are personally connected to, the satisfaction you feel as a donor is exponentially greater.
Despite the current economic uncertainty, people continue to prioritize charitable giving. The Philanthropy Roundtable estimates that individuals make 80% of philanthropic contributions in the United States. And younger generations are particularly interested in aligning with organizations that share their values and a broader societal purpose. With so much engagement and no shortage of need in the world, it’s important that individuals align their giving strategy with their personal financial goals.
Rather than viewing giving in isolation, it’s better to incorporate it in a holistic financial planning strategy that minimizes taxes and ensures your contributions can have the greatest impact.
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.

Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Reflective planning for efficient philanthropy
When building a financial plan, it is useful to anchor all strategies in the key areas in which wealth can be activated: grow, protect, give and live. This framework can help to define and drive what’s most important to you, both now and in the future. All areas are important, but prioritization will shift depending on your goals and where you are in life.
Giving efficiently with an eye toward minimizing both income and capital gains taxes will enable your assets to go further and have greater impact. The tax savings realized by an optimal giving strategy could be applied to give even more to the causes that matter to you most. They can also go toward accomplishing other financial goals, such as being reinvested to “grow” or perhaps to “live” a comfortable lifestyle in retirement.
Those who want their philanthropic contributions to be as effective as possible should consider if a donor-advised fund, or DAF, makes sense for them. DAFs are one of the fastest-growing giving vehicles in the United States because they are one of the easiest and most tax-advantageous ways to give to charity.
How donor-advised funds work
It may be difficult to give non-cash assets to charities that are not equipped to accept them. With a DAF, you can contribute cash, as well as stocks and bonds, and are generally eligible to take an immediate tax deduction. These funds can then be invested in securities for tax-free growth. When you’re ready to support your favorite charity, you can easily recommend a grant to any IRS-qualified public charity.
Record keeping is made easy with a DAF, as you must keep only the receipts from your DAF contributions rather than tracking every gift acknowledgment from every charity you support.
When you make a charitable contribution to a DAF, you are eligible for an immediate tax deduction, just as you would be by donating directly to a homeless shelter, food pantry or other public charity. But some donations could make you eligible for additional benefits. For example, if you donate appreciated assets such as stocks, you can avoid capital gains taxes while your investment grows tax-free.
What’s more, you can also incorporate your DAF into estate planning by making a bequest in your will to the DAF sponsor — such as a public foundation — or by making the sponsor a beneficiary. You can support many charities with one bequest by leaving instructions with the DAF sponsor. These gifts can also help reduce or eliminate the potential estate tax burdens.
Beyond individual benefits
I’ve personally seen the compounding impact that a philanthropic vehicle can have on both the individual level and the organizational level. I’ve deployed DAFs within an employee-led philanthropy program, which allocates a portion of our revenue invested into funds for our staff to impact their community. The ability to put structure around giving can accelerate the philanthropic spirit of individuals and groups.
And for those less charitably inclined, or for those who don’t know how they want to prioritize their giving, DAFs can still help maximize their estate, should they envision their legacy as ensuring the financial security of future generations.
Giving looks different person to person, group to group. But to make a difference, the formula is simple: Identify the need you see in the world and then identify the resources you have to match.
A good financial plan is a blueprint for your life and reflective of your values. It’s important to strategically incorporate philanthropic giving into your plan to maximize the impact your resources can have.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Heather Robertson Fortner is CEO and Chair of the Board of SignatureFD, an integrated wealth management firm with offices in Atlanta, Georgia and Charlotte, North Carolina. During her 20-year tenure at SignatureFD, Heather has created and executed strategies that have grown the firm’s AUM from $250 million to over $6 billion. SignatureFD’s unique approach to wealth management – called Net WorthwhileTM – is predicated on her philosophy that every person has a purpose in life, and wealth should be a vehicle to achieve one’s goals and live in alignment with one’s values.
-
The Upscale Upgrades Coming to a Country Club Near You
Young country club members expect more from their fees than access to a golf course. From teen rec rooms to red-light therapy, this is how clubs are upgrading.
-
I claimed Social Security six months ago at 62, but my checks are too small. What are my options?
We asked financial experts for advice.
-
Five Retirement Planning Traps You Can't Afford to Fall Into, From a Wealth Adviser
To help ensure you reach your savings goals and enjoy financial security in your golden years, be aware of these common pitfalls. The key is to be proactive, informed and flexible.
-
Your 401(k) Can Now Include Alternative Assets, But Should It? A Financial Adviser Weighs In
Many employer-sponsored plans offer limited investment options, which can stunt growth. But participants considering alternatives might need some sound advice to get the most from their accounts.
-
Will Taxes Shred Your 401(k) or IRA During Your Retirement? It's Very Likely
Conventional wisdom dictates that you save in a 401(k) now and pay taxes later, but turning that rule on its head could leave you far better off. A financial planner explains why.
-
More Retirees Are Renting: Should You? A Financial Adviser Weighs In
In some ways, renting is cheaper, more flexible and easier, but unless you understand the implications for your taxes and health costs, it might not be for you.
-
I'm a Real Estate Investing Pro: This 1031 Exchange Strategy Can Triple Your Cash Flow
Savvy investors can use 1031 exchanges to unlock value by moving capital across markets in a play called geographic arbitrage. These tax implications can make or break the strategy.
-
I'm an Insurance Pro: Everyone Needs to Prepare for Earthquakes, Even if You Don't Live Near a Fault Line
Here are my tips for what to do before, during and after an earthquake. The more prepared you are, the more you'll be able to keep your wits about you if it happens.
-
Where There's a Will, There's a Way Your Assets Will Be Distributed as You Wish
Your will is the backbone of a strong, adaptable estate plan that ensures what you leave behind goes to your selected beneficiaries. Without a will, state laws determine who gets your assets.
-
I'm a Financial Adviser: This Is What You're Really Losing if You Cut Back on Your 401(k) Contributions
Missing out on the benefits of the employer match and compounding growth could force you to work longer and lower your standard of living in retirement. Here are some alternative options.