High Incomes Don't Stretch as Far as They Used To: Here's How to Fix That Without Earning More
While the average annual salary in the U.S. is about $64,500, even those on higher incomes can still feel like they're struggling. Earning more isn't the answer — managing what you earn is.
It's easy to assume that earning more money will solve all of life's financial problems. It's logical: If the income increases, the financial pressure should subside.
But, for many of us, the opposite happens. The paychecks are bigger, yet the feeling that you're still behind hasn't gone away.
Hitting a long-term salary goal can lead to a flood of thoughts and emotions including, "This still doesn't feel like enough."
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
What often gets overlooked is that income alone doesn't determine how financially secure you feel. Two people can earn the same salary and have different financial experiences. The deciding factor usually comes down to how that income is managed, spent and structured over time.
Why do you feel like you're behind?
In most cases, lifestyle is where the gap begins to form. As income starts to increase, spending usually follows suit. Earning a higher salary can often lead to higher fixed expenses, such as a more expensive apartment or a newer car, or increased daily spending.
Although more money is coming in, increased spending is diminishing what's left after necessities and bills.
The shift isn't always dramatic. Small upgrades such as dining out more often, taking more weekend trips, even prioritizing convenience can become routine. As time progresses, those habits can shift what feels normal, making it harder to identify where the extra money is going.
About Adviser Intel
The author of this article is a participant in Kiplinger's Adviser Intel program, a curated network of trusted financial professionals who share expert insights on wealth building and preservation. Contributors, including fiduciary financial planners, wealth managers, CEOs and attorneys, provide actionable advice about retirement planning, estate planning, tax strategies and more. Experts are invited to contribute and do not pay to be included, so you can trust their advice is honest and valuable.
For many Americans, earning more money can also come with the feeling of needing to catch up. This can range from aggressively paying down debt to covering prior financial gaps, which can absorb additional funds before they can be saved or invested.
Additionally, the cost of living has increased significantly. Since 2020, household expenses have increased 25%, according to a report from Boston College. Food and transportation costs are up 30%.
Consequently, higher incomes don't stretch as far as they once did. For a proportion of Americans, what used to feel like a comfortable salary now feels like it's just covering just enough to survive.
When all of these factors compound, it's easy to see why earning more doesn't always translate to feeling financially secure. While it may feel like a tough situation to navigate, the solution isn't necessarily earning even more, but changing how the income is being used.
Remove the guesswork
Prioritizing savings before doing anything else is one of the most effective strategies to begin creating financial stability.
Allocating a fixed percentage of income, whether it's 2% or 6%, builds consistency regardless of how much is earned.
Rather than saving what's left over at the end of each month, which can vary, saving a fixed amount biweekly or monthly soon becomes a built in part of your financial routine.
For those who earn more than the average annual salary, the issue usually isn't income, it's structure.
Looking for expert tips to grow and preserve your wealth? Sign up for Adviser Intel, our free, twice-weekly newsletter.
According to Forbes Advisor, using data from the Bureau of Labor Statistics, the average annual salary in America is $64,505. For someone earning well above that amount, the expectation is that financial stress should go away.
However, without a clear framework for managing that money, the additional income can be spent just as fast as it's earned.
The key to making meaningful change starts with a shift in mindset: Pay yourself first. Treat every savings or investment contribution as your first expense, rather than something that happens after everything else is paid. Doing this removes the guesswork, ensuring saving doesn't become dependent on what's left over at the end of the month.
Earning more money is a great accomplishment. It can create more opportunity, but it does not guarantee financial stability. Making real progress comes down to how that extra money is managed over time.
Ron Tallou is a registered representative of and conducts securities transactions through CoreCap Investments, LLC. Advisory services offered as an investment advisory representative of CoreCap Advisors, LLC. RJP Estate Planning is a separate entity and not affiliated with CoreCap Investments or CoreCap Advisors. The information provided here is not investment, tax or financial advice. You should consult with a licensed professional for advice concerning your specific situation.
Related Content
- High-Income But Low Confidence? This 5-Point Plan From a Financial Planner Can Fix That
- The Power of Living Within Your Means
- How You Can Save for Big Goals Even if You Feel Like You're Barely Getting By
- How to Manage Money Like a Millionaire (Even If You’re Not One Yet)
- Financial Pros Provide a Beginner's Guide to Building Wealth in 10 Years
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Ron Tallou is a Wealth Management Adviser, Fiduciary at RJP Estate Planning in Scottsdale, Arizona. Ron holds a Life/Accident & Health Insurance License and Series 6 and 63 registrations. Ron believes the financial service field gives him the tools to make others' dreams come true by focusing on wealth preservation and wealth accumulation.