Aldi, Lidl Cut Inflation-Rocked Prices Ahead of Thanksgiving Grocery Shopping
The German no-frills chains are aiming to allay concerns about skyrocketing grocery prices.
As inflation worries hover over the holidays, two no-frills, deep-discount grocery chains are cutting prices on Thanksgiving essentials in the weeks before the holiday.
Aldi and Lidl, both German owned, are rolling back prices on ingredients their U.S. shoppers buy the most for Thanksgiving entertaining. Both chains are celebrated by fans for their quirkiness. Both are limited-assortment grocers carrying mostly store-brand products.
Aldi’s price drops are under its Thanksgiving Price Rewind banner. The grocer says it rolled back prices to what they were in 2019, before the pandemic, equaling discounts of up to 30% on a swath of Thanksgiving products, including appetizers, beverages, desserts and sides. Discounted items in the store are marked with a red “Thanksgiving Price Rewind” notice.
Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Lidl is compiling Thanksgiving dinner baskets that can feed 10 people for under $30, including turkey at 49 cents per pound – $1.50 less than the national average, Lidl said in a press release (Aldi’s frozen turkey price is $1.07 per pound). Other products in the Thanksgiving basket include pumpkin pie mix, two pie crusts, a stalk of celery, baby carrots, a gallon of milk, sweet peas, cranberries, sweet potatoes, heavy whipping cream, turkey stuffing mix and Hawaiian sweet rolls.
Of the two chains, Aldi has the larger U.S. presence with 2,243 stores throughout the country. Lidl operates 177 U.S. stores, all located on the East Coast and South.
Both chains are making concerted efforts to allay their customers’ concerns about rising grocery prices. The Bureau of Labor Statistics reported the Consumer Price Index prices for food-at-home rose 13.5% year over year ending in August. That’s the largest 12-month percentage increase since 1979.
At the same time, shoppers are learning of possible turkey shortages and-or higher prices on turkey this holiday season. Avian flu earlier this year killed millions of the birds.
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
Bob was Senior Editor at Kiplinger.com for seven years and is now a contributor to the website. He has more than 40 years of experience in online, print and visual journalism. Bob has worked as an award-winning writer and editor in the Washington, D.C., market as well as at news organizations in New York, Michigan and California. Bob joined Kiplinger in 2016, bringing a wealth of expertise covering retail, entertainment, and money-saving trends and topics. He was one of the first journalists at a daily news organization to aggressively cover retail as a specialty and has been lauded in the retail industry for his expertise. Bob has also been an adjunct and associate professor of print, online and visual journalism at Syracuse University and Ithaca College. He has a master’s degree from Syracuse University’s S.I. Newhouse School of Public Communications and a bachelor’s degree in communications and theater from Hope College.
-
Why Now May Be a Good Time to Invest in Commodities
You may want to consider adding inflation-hedging commodities such as bitcoin and gold to your portfolio.
By Zain Jaffer Published
-
How Lower Interest Rates Affect Your Finances: Credit Cards, Car Loans and Mortgages
The Fed's rate cut will provide relief for some borrowers, but savers will have to work harder to get decent returns.
By Sandra Block Published
-
13 Reasons to Shop at Walmart (Even If You Hate Walmart)
spending If you haven't shopped at the world's largest retailer in some time, here's some of what you've been missing.
By Bob Niedt Published
-
14 Best Things to Buy at Aldi for the Holidays
Smart Buying Even if Aldi isn’t your supermarket of choice for weekly shopping, you may want to put it on your “nice list” when seeking holiday bargains.
By Bob Niedt Published
-
23 Most Popular Aldi Grocery Items Ranked Best to Worst
Smart Buying We’ve been tracking Aldi prices and products for years as the German discount supermarket has expanded in the U.S.
By Bob Niedt Published
-
10 Worst Things to Buy at Walmart
Smart Buying You can save money at Walmart or on Walmart.com on plenty of items — just not these.
By Bob Niedt Published
-
Aldi vs. Whole Foods, Round 2 (After Amazon Cut Produce Prices)
Smart Buying Whole Foods announced another round of price cuts on April 1, this time claiming to lower everyday prices on hundreds of produce items by an average of 20%.
By Bob Niedt Published
-
21 Best and Worst Things to Buy at Aldi
Aldi If you haven’t made the acquaintance of this German supermarket chain, you’re missing out on serious savings. But not every item is a hit. See our list of the best and worst buys at Aldi.
By Bob Niedt Last updated
-
16 Tips and Tricks Aldi Shoppers Need to Know
Smart Buying For many shoppers who are serious about spending less on groceries, a trip to discount supermarket Aldi is a weekly ritual.
By Andrea Browne Taylor Published
-
3 Reasons to Do Your Grocery Shopping at Lidl
spending Low prices aren't the only thing you'll find at the discount supermarket.
By Bob Niedt Published