Disney-owned Hulu is banning password sharing, cracking down on the practice of subscribers sharing passwords with people outside their household. Disney's policy went into effect on Jan. 25 for new subscribers and will be in effect for existing Hulu subscribers as of March 14.
It shouldn’t come as a surprise that Hulu is cracking down on password sharing, although sharing passwords has been the norm since the rise of streaming entertainment. In fact, Netflix even encouraged the practice before reversing course last year. Hulu parent Disney cracked down on password sharing for its Disney Plus and ESPN Plus services late last year. But what does this new policy mean for current and future customers of Hulu?
Hulu bans password sharing
In an updated subscriber agreement that went out via email, Hulu announced it would explicitly ban sharing a subscription outside of a single household, with ‘household’ meaning “the collection of devices associated with your primary personal residence that are used by the individuals who reside therein.”
Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
The changes regarding password sharing went into effect for new subscribers on January 25, 2024, and will take effect for existing subscribers on March 14, 2024. This change is meant to increase the number of paying subscribers by restricting users’ ability to piggyback on someone else’s Hulu account. Disney Plus and ESPN Plus carried out a similar restriction in late 2023.
Not surprisingly, Hulu’s decision comes after a reported increase in Netflix subscriptions following its account-sharing crackdown. Now, streaming users must wonder which company will be next, even as subscription prices soar. Hulu plans with live TV cost nearly $80 per month.
Suspending or terminating accounts
Although Hulu didn’t outline how it will monitor whether a customer is sharing their log-in information, they may, “in our sole discretion and without notice or liability to you, restrict, suspend, or terminate your access to part or all of the Services, and to any Content if we believe you are using or have used the Services in violation of this Agreement.”
In any event, most streaming services discourage account sharing or limit the number of devices that can log-in at the same time. However, Netflix does offer an add-on that allows an extra member outside a subscriber’s household to be added for only $7.99 per month.
Hulu hasn’t yet followed suit, but the mention of tiers in the email to subscribers indicates this may be the case. Until then, it seems as though Hulu users will need to conform to the new rules when the crackdown begins.
Related Content
- Netflix Password Sharing Price Hits US: What You Need to Know
- If You'd Put $1,000 Into Netflix Stock 20 Years Ago, Here's What You'd Have Today
- How To Save On Streaming Services and Find Streaming Deals
- Three Hidden Amazon Prime Video Features That Will Save You Money
- Places to Watch Shows and Movies Online
-
Stock Market Today: Stocks Rally Despite Rising Geopolitical TensionThe main indexes were mixed on Tuesday but closed well off their lows after an early flight to safety.
-
What's at Stake for Alphabet as DOJ Eyes Google's ChromeAlphabet is higher Tuesday even as antitrust officials at the DOJ support forcing Google to sell its popular web browser. Here's what you need to know.
