Advisory Annuities Let You Eliminate the Middlemen
With a traditional annuity, multiple entities take a cut before you get yours, but there’s a new, interesting option that, for some, is worth considering.


If you want to cause an argument between two financial advisers, just get them talking about annuities. Some love these insurance products. Others avoid them like the plague. Each viewpoint has good reasons.
As a provider of guaranteed income, an annuity can help you avoid retirement failure. Even if the stock market crashes and much of your savings are wiped out, you’ll still get an annuity payment. In certain situations, that can mean the difference between being able to stay retired and having to rejoin the workforce.
On the other hand, that annuity payment could net you less money than a well-structured retirement plan without one. After all, the insurance company you buy an annuity from needs to hedge its bets if the market doesn’t perform well enough for the insurance company to give you your guaranteed payment while still making a profit.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
There are other drawbacks to annuities as well. For example, in most circumstances, that guaranteed income is going to come in whether you need it or not. Sometimes you want to avoid income for tax purposes, but an annuity’s lifetime benefit rider often forces you to take the income regardless.
One significant drawback is that with a traditional annuity, a number of entities are taking a cut from the annuity’s value. The insurance company obviously extracts some value for itself in exchange for guaranteeing that income. But others have their hands in the pie as well. The insurance agent who sells you the annuity gets a commission, and there’s often another company, called an insurance marketing organization, which promotes the annuity to the insurance agent for the insurance company. All of those services are taking a portion of your annuity’s value — up to 12%; that’s value that could be yours if they weren’t involved.
Advisory annuities: Not your father’s insurance products
An advisory annuity is a relatively new product that hasn’t gotten very much attention. Essentially the same as a traditional annuity, the advisory annuity is sold through financial advisers rather than insurance agents. Especially if your financial adviser is a fee-only fiduciary, this route can eliminate much of the overhead you encounter with regular annuities.
The compensation structure is fee-based rather than commission-based, so the value extraction tends to be more favorable to you; it’s less lucrative to the person selling it to you, but that person is your financial adviser, who is required to act in your best interest and therefore will not begrudge you the loss of commission!
Should you get an advisory annuity?
Any decision on whether to get an advisory annuity will depend on your unique circumstances. However, there are some common considerations when exploring the option.
One compelling reason to consider an advisory annuity is if you already have a regular annuity. Could you end up with more value to you if you converted that regular, commissionable annuity into a fee-only annuity? Frequently, you can. When I get a new client who has an annuity, I calculate the result of converting to an advisory annuity. It is not unusual to discover I can save them a significant amount of money by doing so.
There’s a particularly important factor in that calculation you should be aware of, however: the surrender period. A traditional annuity usually carries with it surrender charges. If you decide you want to get rid of your annuity within a certain time period after you purchase it, the insurance company will charge you what is essentially an exit fee in order to recoup its investment.
The surrender period can be as many as 12 years after you buy the annuity. If you want to convert it to an advisory annuity, you will have to pay any surrender charges; this can reduce or entirely eliminate the value of rolling a traditional annuity into a fee-based one.
An annuity might include a spread or a cap
If you don’t already have an annuity, the math gets a bit murkier. Regardless of the type, annuities are set up to extract value from good performance in order to pay the insurance company. By guaranteeing the result promised by the annuity, the insurance company is taking on risk and will identify the cost for them to hedge that risk. They might use a spread, in which the insurance company takes a certain percentage of any growth as their payment for guaranteeing income. Or they might use a cap, in which any growth over a given percentage is theirs to keep.
Either way, you will not get as much value from gains with an annuity as you would if you had the same investment outside of the annuity. The upside is, should that investment lose value, you won’t suffer with the annuity as you would outside of it.
All this is to say that if you don’t already have an annuity with fees that are draining your returns, the case for getting an advisory annuity may not be as strong.
If you’re willing to accept that you won’t gain as much from market increases, annuities can be good investments to take some risk out of your retirement portfolio. There are many considerations to take into account when contemplating an annuity, fee-based or otherwise. This is not a question you should take on yourself; consult with your financial adviser before you decide.
related content
- Why So Many Experts Consider Annuities a Win for Retirees
- One Way to Secure Your Child’s Inheritance in an Uncertain Tax Future
- Capital Gains Taxes Trap: How to Avoid Mutual Fund Tax Bombs
- Annuities Are the Swiss Army Knife of Personal Finance
- Are Bonus Annuities a Good Deal?
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

As Principal and Director of Financial Planning, Sam Gaeta helps clients identify financial goals and make plan recommendations using the five domains of financial planning — Cash Flow, Investments, Insurance, Taxes and Estate Planning. He is responsible for prioritizing clients' financial objectives and effectively implementing their investment plans and actively monitors the ever-changing nature of clients' financial and investment plans.
-
Ask the Editor — Tax Questions on the New Senior Deduction
Ask the Editor In this week's Ask the Editor Q&A, we answer tax questions from readers on the new $6,000 deduction for taxpayers 65 and older.
-
These Summer 2025 Back-to-School Tax-Free Weekends Are Starting Now
Sales Tax Over a dozen states offer back-to-school shoppers a sales tax holiday this summer.
-
Do You Need Flood Insurance? I'm an Insurance Expert, and Here's Where You Can Get It
Standard homeowners insurance does not cover flood damage, so you might need separate flood insurance, which you can get either through FEMA or private companies. Here are the details.
-
I'm an Investment Professional: These Are the Three Money Tips I'm Giving My College Grad
College grads can help set themselves up for financial independence by focusing on emergency savings, opting into a 401(k) at work (if it's offered) and disciplined, long-term investing.
-
New SALT Cap Deduction: Unlock Massive Tax Savings with Non-Grantor Trusts
The One Big Beautiful Bill Act's increase of the state and local tax (SALT) deduction cap creates an opportunity to use multiple non-grantor trusts to maximize deductions and enhance estate planning.
-
Know Your ABDs? A Beginner's Guide to Medicare Basics
Medicare is an alphabet soup — and the rules can be just as confusing as the terminology. Conquer the system with this beginner's guide to Parts A, B and D.
-
I'm an Investment Adviser: Why Playing Defense Can Win the Investing Game
Chasing large returns through gold and other alternative investments might be thrilling, but playing defensive 'small ball' with your investments can be a winning formula.
-
Five Big Beautiful Bill Changes and How Wealthy Retirees Can Benefit
Here's how wealthy retirees can plan for the changes in the new tax legislation, including what it means for tax rates, the SALT cap, charitable giving, estate taxes and other deductions and credits.
-
Portfolio Manager Busts Five Myths About International Investing
These common misconceptions lead many investors to overlook international markets, but embracing global diversification can enhance portfolio resilience and unlock long-term growth.
-
I'm a Financial Planner: Here Are Five Smart Moves for DIY Investors
You'll go further as a DIY investor with a solid game plan. Here are five tips to help you put together a strategy you can rely on over the years to come.