What to Look for in a Financial Adviser
We all want to reach retirement age confident we have the means to live a comfortable and enjoyable life, and choosing a financial adviser is one of our most critical decisions.


Finding someone to take care of your money can be a stressful task. But you want to take your time to ensure you are selecting the right fit. What should you look for when choosing a financial adviser?
Here are a few questions to keep in mind as you seek an adviser to continue planning for retirement.
Are they a comprehensive planner?
When you first meet with a potential financial adviser, what advice are they offering you? Are they talking only about stocks and bonds? Or do they focus on other aspects of your finances like Social Security, taxes and estate planning?
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.

Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
A comprehensive financial planner will help you develop a holistic plan that looks at all aspects of your finances and covers your short-term and long-term goals. Advisers who use a holistic approach will take the time to ask you questions about your financial goals, both now and in the future. This could include everything from legacy planning to charitable giving. You want an adviser who truly understands your hopes for retirement. A holistic plan looks to optimize all aspects of your finances and how they can work together toward those goals. This type of planning will bring you a lot more value and help you navigate complicated financial decisions.
Are they a fiduciary?
A fiduciary is legally and ethically required to make the best decisions for their clients. They will always put your needs first. This may not be the case for many advisers out there. When choosing a financial adviser, you are looking for someone to help manage all of your finances. You want to be sure you can trust them to do that.
A fiduciary cannot recommend anything that does not benefit you. If a recommendation could lead to a potential conflict of interest for your adviser, as a fiduciary, they have to tell you. This could be something as simple as an adviser profiting more from one investment over another. When they are a fiduciary, you know that the recommendations they are giving you come from a place of trust, good faith and legal and ethical duty.
Are they an independent adviser?
An independent adviser is paid a flat fee to advise their clients, and they want to provide you more than a product. This is very different from advisers who work on commission. They make money based on their sales for a third party. Be wary of advisers who work on commission. Their recommendations may be based on sales and not the products or services that are best for you.
Advisers who work for larger firms may be allowed to offer only their firm’s specific products or services. Working with an independent adviser leaves you open to many more options for your money.
Are they a good personality fit for you?
Your values and goals should align with your financial adviser’s. When you leave an initial meeting, ask yourself if you got anything out of it. Your adviser should be able to make complicated financial subjects simple. You might meet someone who checks all of your strategic boxes, but if they aren’t a good fit for your personality – it’s OK to keep looking. This is an important decision, and you want to make the right one.
Enhance your financial future
A recent poll found that about 38% of Americans currently work with a financial adviser, and advisers are the most trusted place to get financial advice.
Planning your financial future is a process that takes years, and you don’t want to make any mistakes. Make sure you are working with the right people who make the best decisions for you and your money.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Tony Drake is a CERTIFIED FINANCIAL PLANNER™ and the founder and CEO of Drake & Associates in Waukesha, Wis. Tony is an Investment Adviser Representative and has helped clients prepare for retirement for more than a decade. He hosts The Retirement Ready Radio Show on WTMJ Radio each week and is featured regularly on TV stations in Milwaukee. Tony is passionate about building strong relationships with his clients so he can help them build a strong plan for their retirement.
-
A Vacation Home Sounds Dreamy, But Is It the Right Move for You?
A vacation home can be a relaxing getaway or a financial burden. Learn the pros and cons of owning a second home and how to decide if it fits your goals.
-
The 10 Most Costly Social Security Mistakes to Avoid
Want to maximize your Social Security check? Learn the 10 most common Social Security filing errors and the steps you need to take to boost your guaranteed retirement income.
-
Should Your Brokerage Firm Be Your Bookie? A Financial Professional Weighs In
Some brokerage firms are promoting 'event contracts,' which are essentially yes-or-no wagers, blurring the lines between investing and gambling.
-
Supermarkets Have Become a Pickpockets' Paradise: How to Avoid Falling Victim
Some stores regularly rearrange inventory with the aim of increasing purchases, and they're creating opportunities for thieves to steal from customers.
-
I'm a Wealth Adviser: These Are the Pros and Cons of Alternative Investments in Workplace Retirement Accounts
While alternatives offer diversification and higher potential returns, including them in your workplace retirement plan would require careful consideration.
-
I'm a Financial Planner: If You're Within 10 Years of Retiring, Do This Today
Don't want to run out of money in retirement? You need a retirement plan that accounts for income, market risk, taxes and more. Don't regret putting it off.
-
Five Keys to Retirement Happiness That Have Nothing to Do With Money
Consider how your housing needs will change, what you'll do with your time, maintaining social connections and keeping mentally and physically fit.
-
Budget Hacks Won't Cut It: These Five Strategies From a Financial Planner Can Help Build Significant Wealth
Cutting out your daily latte might make you feel virtuous, but tracking pennies won't pay off. Here are some strategies that can actually build wealth.
-
To Unwrap a Budget-Friendly Holiday, Consider These Smart Moves From a Financial Professional
You can avoid a 'holiday hangover' of debt by setting a realistic budget, making a detailed list, considering alternative gifts, starting to save now and more.
-
Treat Home Equity Like Other Investments in Your Retirement Plan: Look at Its Track Record
Homeowners who are considering using home equity in their retirement plan can analyze it like they do their other investments. Here's how.