Five Things Your Annuity Seller Won’t Tell You
Some annuity sellers don’t fully explain the costs and tradeoffs, so here’s what to keep in mind if you’re considering buying an annuity.
According to LIMRA, the insurance association trade group, annuity sales totaled over $310 billion in 2022, up 22% from the prior year. Annuities cover a broad universe of financial products, can provide either fixed or variable returns and offer a dizzying array of riders that can provide additional benefits.
Remember, annuities are simply a tool for transferring risk. As with any investment solution, there are tradeoffs you should weigh in determining whether the product recommendation best accomplishes your goal — and at what cost. We advise consumers to keep that in mind, because some annuity sellers don’t fully explain the costs and tradeoffs.
Let’s explore just some of the lesser-known pitfalls of annuities.
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
1. Just wait for the tax surprise.
Annuities are often touted for their tax-deferral. Earnings in annuities are tax-deferred — but only while they are in the account. Once you take money out, any gain is taxed as ordinary income. That may be fine for you, but what about your beneficiaries?
Unlike marketable securities held in a taxable account, your heirs don’t get a step-up in cost basis on annuity assets at your death. Beneficiaries of annuities must pay ordinary income tax on gains and must commence annual distributions (based on their life expectancy) following your death. An investor who bought $500,000 in a S&P 500 ETF and saw it grow to $1 million would pass the entire $1 million to their heirs (assuming no estate tax). That same asset in an annuity would see only $880,000 going to heirs, assuming a 24% tax bracket (the $500,000 gain would be reduced by $120,000 because of income tax).
2. Good luck trying to understand your contract.
A good rule of thumb is “the more complex the investment, the more likely it’s enriching someone other than the investor.” For example, fixed indexed annuity providers offer “point to point” crediting, but the investor must choose monthly or annual valuation, and the fees for each option differ. Then there are crediting caps, participation rates, buffers and floors that also impact the actual return on your annuity investment. Many annuity providers feature a menu of esoteric index options. One product I reviewed offered two “AI-powered” indexes, along with the S&P 500 FC Index.
How the contract credits returns can also be difficult to decipher. Some products offer “annual reset,” while others use a “high-water mark” method. Remember, most indexed annuities only calculate index returns based on the price movement, not any dividends. That means the historical annualized S&P 500 index return (about 10% over the last 50 years) gets reduced by about 2% to 3% when excluding dividends.
3. That rider is a money maker (for the seller).
Riders are “bells and whistles” that add features to a standard annuity — and they come at a cost. Here are just a few of the annuity riders I’ve come across, with the cost noted in parentheses:
- Annual liquidity rider (.95%)
- Strategy charge (1.25%)
- Guaranteed minimum income benefit rider (1.4%)
- Guaranteed death benefit rider (.35%)
- Lifetime income rider (1.5%)
These riders reduce your credited return, which makes it imperative to analyze the cost vs the potential benefit. For example, if you purchased an annuity tied to the S&P 500 with a one-year point-to-point cap of 9% and added a 1% rider, your credited return in any one year would be 8%, even if the S&P 500 returned 12%.
4. You’re more likely to be a redhead than collect that death benefit.
Many annuities offer a “death benefit” rider, which promises that when you die, your heirs will get back your original investment, even if the account is worth less than that. Before purchasing such a benefit, calculate the odds of such an event happening.
For example, the statistical chance a 65-year-old man will die within three years is 4.7%. And historically, the S&P 500 has a 15% chance of experiencing a loss in any rolling three-year period. Combining those odds puts the chances of both happening at less than 1%. Is it worth paying 1% per year (or more) for such a low-probability event?
5. You’re locked in.
To paraphrase the Bard, parting is such expensive sorrow. Want to take your money out of the Athene Performance Elite 15 annuity? It will cost you 15% the first two years after purchase. And the surrender charges last for 15 years!
In addition, most annuities charge surrender fees not only to principal but to earnings as well. Annuities are among the most lucrative products a commission-compensated adviser can sell — so be sure to understand the seller’s motivation in their recommendation.
Trying to remove or control emotion in financial decisions is challenging. If you consider an annuity purchase, understand the risk you are transferring and its probability of occurring. Additionally, be sure to understand the specific features of the contract — don’t blindly accept a seller’s explanation.
Related Content
- Too Heavy in Stocks? Annuities Could Be a Rebalancing Option
- Advisory Annuities Let You Eliminate the Middlemen
- Considering Annuities? Here’s What to Keep in Mind
- Annuities Have an Awareness Problem: Why That Matters
- Why So Many Experts Consider Annuities a Win for Retirees
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Mike Palmer has over 25 years of experience helping successful people make smart decisions about money. He is a graduate of the University of North Carolina at Chapel Hill and is a CERTIFIED FINANCIAL PLANNER™ professional. Mr. Palmer is a member of several professional organizations, including the National Association of Personal Financial Advisors (NAPFA) and past member of the TIAA-CREF Board of Advisors.
-
Retirees Living in Portugal: You Need a Post-NHR Tax StrategyWhen your 10-year Non-Habitual Resident tax break ends, you could see your tax rate soar. Take steps to plan for this change well before the NHR window closes.
-
Target-Date Fund Innovation: Built-In Income GuaranteesWith target-date funds falling short on income certainty, retirement plans should integrate guaranteed income solutions. Here is what participants can do.
-
Stocks Chop as the Unemployment Rate Jumps: Stock Market TodayNovember job growth was stronger than expected, but sharp losses in October and a rising unemployment rate are worrying market participants.
-
If You're a U.S. Retiree Living in Portugal, Your Tax Plan Needs a Post-NHR Strategy ASAPWhen your 10-year Non-Habitual Resident tax break ends, you could see your tax rate soar. Take steps to plan for this change well before the NHR window closes.
-
Could Target-Date Funds With Built-In Income Guarantees Be the Next Evolution in Retirement Planning?With target-date funds falling short on income certainty, retirement plans should integrate guaranteed income solutions. Here is what participants can do.
-
Your Year-End Tax and Estate Planning Review Just Got UrgentChanging tax rules and falling interest rates mean financial planning is more important than ever as 2025 ends. There's still time to make these five key moves.
-
What Makes This Business So Successful? We Find Out From the Founder's KidsThe children of Morgan Clayton share how their father's wisdom, life experience and caring nature have turned their family business into a respected powerhouse.
-
Past Performance Is Not Indicative of Your Financial Adviser's ExpertiseMany people find a financial adviser by searching online or asking for referrals from friends or family. This can actually end up costing you big-time.
-
I'm a Financial Planner: If You're Not Doing Roth Conversions, You Need to Read ThisRoth conversions and other Roth strategies can be complex, but don't dismiss these tax planning tools outright. They could really work for you and your heirs.
-
Could Traditional Retirement Expectations Be Killing Us? A Retirement Psychologist Makes the CaseA retirement psychologist makes the case: A fulfilling retirement begins with a blueprint for living, rather than simply the accumulation of a large nest egg.
-
I'm a Financial Adviser: This Is How You Can Adapt to Social Security UncertaintyRather than letting the unknowns make you anxious, focus on building a flexible income strategy that can adapt to possible future Social Security changes.