The Vanguard Group is the second-largest asset manager in the world, with $8.6 trillion in assets as of this writing. What's more, it's still growing thanks to a powerful brand and some of the most popular and cost-effective index funds on the planet. But given its wide array of offerings, how do you find the best Vanguard ETFs?
The answer is simple: Follow the philosophy of its founder.
Vanguard was established in 1975 by investing icon John C. Bogle, who many credit with popularizing index funds and "passive" investing instead of active trading. His most famous quotes include investment advice such as, "Don't look for the needle in the haystack. Just buy the haystack!" and "Time is your friend; impulse is your enemy."
Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Bogle's practical and effective advice centered on long-term investment, prioritizing patience over short-term speculation, as well as a focus on low-cost investing to ensure your profits aren't eaten up by hefty fees.
Some Vanguard funds veer a bit from this, with more tactical approaches that involve active management or higher cost structures. But the best Vanguard ETFs are true to this notion of long-term, low-cost investing.
What makes for the best Vanguard ETFs?
A long-term, hands-off approach: There are many exchange-traded funds out there that claim to provide outperformance by overlaying complex screening methods onto the stock market and changing out holdings based on the latest info.
However, most research shows this "active management" approach is ineffective. According to data from S&P Dow Jones Indices, the majority of actively managed funds involving large-cap stocks have underperformed the S&P 500 Index on an annual basis going back to 2010.
Minimize fees to maximize profits: Part of the challenge with active funds is that even if you do get a small amount of outperformance, the related expenses erode those profits. This includes all manner of costs including tax inefficiency and higher brokerage fees.
However, investors should consider the "opportunity cost" that higher fees create. Namely, every penny you pay in fees doesn't just reduce current profits; it also erases cash that could potentially be invested — and thus grow over time to an even bigger amount. The best Vanguard ETFs put more of your cash to work for you instead of your overpriced asset manager.
Don't forget DRIP: Short for "dividend reinvestment program," DRIP involves taking the regular profit-sharing you get from your investments and reinvesting that cash rather than letting it sit idle in your account.
The best Vanguard ETFs offer a no-fee, no-commission reinvestment program that allows you to reinvest your distributions and supercharge your returns over time.
There are, of course, exceptions to these three points, and some expensive and actively managed funds do find short-term pockets of success. But almost all the time, these investments eventually lose their brief edge and wind up underperforming a passive index ETF.
If you want to play the odds, then, consider the prior factors to guide your selection of the best ETFs to buy for your portfolio.
Vanguard S&P 500 ETF: A case study
Once again, all investing is based on personal goals and risk tolerance. But a very popular fund that's among the best Vanguard ETFs overall is the Vanguard S&P 500 ETF (VOO).
As the name implies, this exchange-traded fund is benchmarked to the S&P 500, an index of the largest U.S. stocks. It doesn't get cute by picking special sectors or playing favorites; it's just those 500 stocks, copied and pasted onto its buy list without any fuss.
So what makes something so simple one of the best Vanguard ETFs to buy now? Well, let's revisit the three criteria we just covered.
For starters, the VOO fund is about as hands-off as you'll get because it doesn't try to beat the index . . . . it is the index, with a fully diversified line of large, domestic stocks. After all, many pundits use the S&P 500 as a shorthand for the broader stock market as a whole. So if you believe in the long-term potential of stocks, there's no better way to gain exposure than to buy the preeminent index.
Regarding fees, the annual "expense ratio" of this Vanguard fund is 0.03%. That means on a sizable portfolio of $100,000, you'll pay a measly $30 per year. Not only is this a rock-bottom structure in general, with your total investment fees for the year adding up to less than a tank of gas, it's cheaper than other look-alike funds out there. Consider the SPDR S&P 500 ETF Trust (SPY) that charges 0.095% — or $95 annually on that same amount.
As for DRIP, if you have a Vanguard account, you're eligible to take advantage of its dividend reinvestment program free of charge. This takes the stress out of investing because you don't have to think about reinvesting, and your returns automatically compound over time. It doesn't cost you anything with a fund like VOO if you're working with Vanguard.
You should always do your own research and invest based on your personal goals. But no matter the fund you're investigating, the best Vanguard ETFs for you should illustrate these key criteria the same way that the Vanguard S&P 500 ETF does. You can learn more about VOO at the Vanguard provider site.
Related content
- Kip ETF 20: The Best Cheap ETFs You Can Buy
- How to Invest in ETFs for Beginners
- Investing Mistakes Beginners Make and How To Avoid Them
-
States That Won't Tax Your Retirement Income in 2025Retirement Taxes Several states don’t tax Social Security benefits, 401(k)s, IRAs, and pensions. But you may still have to pay state taxes on some incomes.
-
Build Your Dream Retirement With These Five StepsDreaming about life after work? Turn your dreams into a concrete, actionable plan by nailing down the why, what and how of your retirement.
-
Build Your Dream Retirement With These Five Steps
Dreaming about life after work? Turn your dreams into a concrete, actionable plan by nailing down the why, what and how of your retirement.
-
For Investors, 2024 Was a Year to RememberA perfect storm of favorable conditions created a rewarding landscape for investors. A buzz of cautious optimism continues for 2025.
-
Here's How Retirement Changes Your TaxesHow you approach taxes in your golden years and in the years before retirement can dramatically impact how much you pay.
-
Stock Market Today: Trump Tariff Worries Pressure StocksStocks swung lower Friday after the White House confirmed it will impose tariffs on Mexico, Canada and China beginning tomorrow.
-
Chevron Stock Declines Despite Another Dividend HikeChevron stock is down Friday after the integrated energy company missed fourth-quarter profit expectations. Here's what you need to know.
-
Why Walgreens Suspended Its DividendWalgreens stock is spiraling Friday after the pharmacy chain suspended its dividend amid continued turnaround plans. Here's what you need to know.
-
Intel Earnings Do Little to Excite Investors: What to KnowIntel stock is struggling for direction Friday after the chipmaker reported a fourth-quarter beat but gave weak guidance. Here's what Wall Street has to say.
-
Visa Stock Rises on Strong Earnings, Bullish OutlookVisa stock is up Friday after the payments company beat expectations for its fiscal 2025 first quarter and raised its outlook. Here's what you need to know.
