13 Reasons to Shop at Walmart (Even If You Hate Walmart)

If you haven't shopped at the world's largest retailer in some time, here's some of what you've been missing.

It's fair to say many shoppers nurse a love-hate relationship with Walmart. Prices are competitive (love), but the giant retailer consistently receives low marks in customer satisfaction surveys (hate). And yet, 255 million shoppers worldwide still visit its stores every week in 2024. 

The Bentonville, Ark.-based company has been fast remaking itself, sending shots over the bows of rivals ranging from Target and Amazon to just about every supermarket chain within shouting distance, including Aldi, Safeway, Kroger and even upscale Whole Foods.

"Walmart sells just about everything you could ever need so planning a trip to this big box retailer could make your life easier and reduce the need to go into multiple stores,” says consumer savings expert Andrea Woroch.

Walmart has evolved from a traditional retail giant into a growing e-commerce powerhouse, capturing 5.3% of the U.S. e-commerce market in 2020, second only to Amazon's 38.7%. Its online sales have grown fivefold since 2017, reaching $73 billion in 2022, with much of this growth driven by its dominance in online grocery, where it holds a 37% market share. Walmart’s U.S. e-commerce business reported a 22% year-over-year sales increase in Q2 2023, far outpacing Amazon’s 5% growth during the same period.

Key factors in Walmart’s success include its store-fulfilled pickup and delivery services, expanding marketplace and the Walmart+ membership program, which continues to attract online grocery shoppers. Investments in technology, automation and store redesigns have further enhanced its competitive edge.

We checked out a couple of Walmart stores in central Virginia to take in some of the changes unfurled by Uncle Wally. We've also been tracking new features and services across Walmart.com, and spoke with some shopping experts. Take a look at what you'll find.

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Bob Niedt
Contributor

Bob was Senior Editor at Kiplinger.com for seven years and is now a contributor to the website. He has more than 40 years of experience in online, print and visual journalism. Bob has worked as an award-winning writer and editor in the Washington, D.C., market as well as at news organizations in New York, Michigan and California. Bob joined Kiplinger in 2016, bringing a wealth of expertise covering retail, entertainment, and money-saving trends and topics. He was one of the first journalists at a daily news organization to aggressively cover retail as a specialty and has been lauded in the retail industry for his expertise. Bob has also been an adjunct and associate professor of print, online and visual journalism at Syracuse University and Ithaca College. He has a master’s degree from Syracuse University’s S.I. Newhouse School of Public Communications and a bachelor’s degree in communications and theater from Hope College.